Overview of ViSenze Discovery Suite
The ViSenze Discovery Suite is a comprehensive, AI-powered platform designed to optimize product discovery and catalog intelligence for retailers, enhancing the shopping experience both online and in-store. This suite is tailored to help retailers increase site traffic, capture high purchase intentions, improve product searchability, and boost transaction values.
Key Features and Functionality
Smart Search
The Discovery Suite includes a visual search capability that allows shoppers to find products using images, saved photos, or screenshots. This feature complements traditional text-based search, enabling high-intent customers to discover and purchase products instantly. Visual search is particularly valuable, as 85% of buyers prioritize visual information over text when shopping for items like furniture or clothing.
Smart Recommendations
The suite offers advanced recommendations based on what shoppers are viewing, increasing cross-sell and up-sell opportunities. Features include:
- Shop the Look: Recommends complete outfits or sets.
- Similar Look: Suggests products that are visually similar to the ones being viewed.
- Complete the Look: Provides recommendations to complete a shopper’s current selection.
- Session-Based Recommendations: Enables personalized recommendations based on on-site interactions, ensuring privacy for shoppers by not requiring personal data such as gender, age, or location.
Catalog Enrichment
This feature uses advanced Visual AI to automatically optimize the product catalog with accurate tags that match shopper intent. Smart Tagging enhances the performance of the site’s product search and improves organic rankings.
Catalog Manager
The Catalog Manager module handles product storage and indexing, allowing retailers to efficiently manage their product catalogs from multiple e-commerce, PIM, and DAM platforms. This module ensures fast data ingestion and easy integration.
Analytics
The suite provides comprehensive analytics to track the customer journey, including search and recommendation analytics, product category analytics, and product attribute analytics. These insights help retailers understand shopper behavior and optimize their strategies accordingly.
Client Console
The client console offers a range of tools for managing catalog data, configuring UI/UX, setting algorithm and business rules, conducting A/B testing, and monitoring performance through a detailed dashboard. This ensures retailers can fine-tune their settings to achieve the best results.
Additional Capabilities
- Scalability and Performance: The suite is built on a scalable infrastructure that supports storing and processing billions of product SKU data without compromising performance. Search results are generated in less than 500 milliseconds, and the service boasts a high availability rate of 99.96% uptime.
- Customization and Optimization: Retailers can customize the platform to show products within specific price ranges, boost products from particular brands, and hide out-of-stock items. Continuous optimization is supported through A/B testing and performance tracking.
- Integration and Deployment: The Discovery Suite is delivered as a Software as a Service (SaaS) model, allowing for instant deployment and seamless integration with other AWS services. This ensures minimal development effort and immediate business impact.
Benefits
The ViSenze Discovery Suite has been proven to deliver significant business benefits, including:
- A 30% increase in click-through rates
- A 12% increase in conversion rates
- A 27% increase in average order value.
By leveraging these advanced AI-powered features, retailers can enhance the shopping experience, drive revenue growth, and maintain a competitive edge in the market.