What Aspire Does
Aspire is a comprehensive influencer marketing platform designed to help e-commerce brands and marketers manage, scale, and optimize their influencer marketing campaigns. It enables brands to discover, collaborate with, and manage influencers across various social media channels, including Facebook, YouTube, Instagram, and Pinterest. The platform is tailored to streamline influencer marketing processes, from initial influencer discovery to campaign execution and performance analysis.
Key Features and Functionality
Influencer Discovery and Database
Aspire provides access to a vast database of over 6 million influencers, allowing brands to search and filter influencers based on specific criteria such as engagement metrics, authenticity ratings, comment sentiment, and audience interests.
Campaign Management
The platform offers a 360-degree solution for managing campaigns, including tools for creating ads, driving revenue, and automating up to 90% of manual processes. Brands can manage different types of campaigns, such as ambassador programs, affiliate campaigns, and product seeding, all within a customizable and streamlined framework.
Performance Measurement and Analytics
Aspire includes advanced analytics to measure campaign performance. Brands can track key metrics, monitor campaign progress, and gather data on influencer performance. The platform also features “Unlimited Analytics” and social listening tools to help brands understand their brand mentions and track competitors’ influencers.
Integration with Other Tools
The platform integrates seamlessly with other business tools such as Shopify, WooCommerce, and HelloSign. This integration allows brands to discover influential customers who have already purchased their products and invite them to participate in marketing programs.
Content Management
Aspire features a well-organized content library where brands can store all influencer-generated content, including Instagram feed posts, Instagram Stories, TikToks, and YouTube videos. This library is searchable, making it easy to repurpose content.
Customizable CRM and Workflows
The platform offers a customizable influencer CRM that allows brands to work with influencers, celebrities, talent agents, or fans without requiring them to sign up to the Aspire platform. Brands can build relationships and manage campaigns using customizable workflows that optimize engagement.
Social Listening and Competitor Tracking
Aspire includes social listening capabilities to discover brand fans and track mentions of the brand and its competitors. The “Watchlist” feature enables brands to monitor the social activity of competitors and identify influencers who are mentioning those brands.
ROI and Performance Reporting
The platform provides tools to measure the ROI of influencer campaigns, including customizable media values and exportable data. This helps brands demonstrate the impact of their influencer marketing efforts on business growth.
User Plans and Support
Aspire offers three levels of service: Basic, Pro, and Enterprise. Each plan provides varying levels of access to features such as influencer databases, campaign management tools, social listening, and dedicated success managers or teams. The plans are customized and require a yearly commitment.
In summary, Aspire is a powerful tool for brands looking to scale and optimize their influencer marketing efforts, offering a comprehensive suite of features to discover, manage, and measure the success of influencer campaigns.