Product Overview of Brandwatch
Brandwatch is a comprehensive digital consumer intelligence platform designed to help businesses understand their consumers, brands, and markets through advanced social media monitoring, analytics, and management tools.
Core Functionality
- Consumer Intelligence: At the heart of Brandwatch is its consumer intelligence capability, which collects and analyzes millions of posts, comments, and conversations from over 100 million unique sites and billions of sources, including official firehose access to Twitter, Tumblr, and Reddit. This data is categorized into feedback, complaints, opinions, and more, providing deep insights into consumer behavior and sentiment.
Key Features
Social Media Monitoring & Listening
- Brandwatch monitors social media channels and the internet to track brand mentions, competitor activity, and industry trends. It offers keyword tracking, trend analysis, and social measurement to quantify metrics such as conversation volume and share of voice.
Social Analytics
- The platform includes robust social analytics features, such as competitor analysis, follower analysis, post performance tracking, and attribution. These tools help in understanding engagement metrics like views, likes, favorites, retweets, and comments to identify which content resonates best with the target audience.
Influencer Marketing
- With Brandwatch Influence (formerly Paladin), users can explore and analyze a database of over 30 million influencers, manage and measure influencer campaigns, and support all major social media platforms including YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as Shopify.
Data Management & Analysis
- Brandwatch features advanced data management and analysis capabilities, including sentiment analysis, social reporting, and advanced data filtering. The platform uses AI to spot insights, categorize conversations, and provide human-readable insights instantly through its AI assistant, Iris.
Reporting & Dashboards
- Users can create customizable reports and dashboards, export data in various formats, and utilize live visualizations to analyze data. The platform also supports uploading custom data to analyze sentiment, key topics, and historical trends.
Social Media Management
- Following its merger with Falcon.io in May 2022, Brandwatch now offers integrated social media management tools. These tools enable users to search social networks, find the right audience, act on opportunities, and avoid problems. Features include content scheduling, post monitoring, and performance benchmarking across all social media networks and regions.
Alerts and Notifications
- The platform provides automated AI-powered alerts and notifications to key stakeholders via email, text message, or in-app notifications, ensuring timely action on important metrics.
Additional Tools and Integrations
- Reviews and Vizia: Brandwatch offers add-on apps like Reviews for understanding and managing product reviews, and Vizia for embedding data into the heart of the business, allowing live data to be shared across any screen in the organization.
- Historical and Real-Time Data: Brandwatch boasts 1.7 trillion historical conversations dating back to 2010, with 501 million new conversations added daily, providing unparalleled access to consumer data.
User Experience and Accessibility
- The platform is designed to be user-friendly, with an intuitive interface and extensive descriptions to help users quickly master its tools. It caters to both small businesses and large corporations, offering scalable solutions that fit various needs.
In summary, Brandwatch is a powerful tool that combines advanced AI-driven consumer intelligence with comprehensive social media management capabilities, making it an invaluable resource for businesses aiming to understand and engage with their audiences effectively.