Product Overview of Humanz
Humanz is an advanced AI-powered influencer marketing platform designed to bridge the gap between influencers, content creators, and brands, enhancing transparency, efficiency, and trust in the influencer marketing ecosystem.
Key Functions
1. Campaign Creation and Management
Humanz allows brands to create and manage influencer marketing campaigns comprehensively. This includes defining campaign objectives, setting budgets and payment terms, and outlining specific tasks and guidelines for influencers. Brands can choose to make campaigns public, allowing influencers to bid and apply, or manage the campaign internally with their own list of influencers.
2. Influencer Discovery
The platform features a robust Discovery engine that utilizes AI to crawl the web and index data from public profiles with over 1,000 followers. This tool provides dynamic and fluid search results with extensive filters, enabling brands to refine their searches based on various criteria, including influencer and audience demographics. It also offers detailed insights into an influencer’s content performance, audience engagement, and the authenticity of their followers.
3. Verified by Humanz
This feature enhances transparency by allowing influencers to connect their social media accounts via official APIs from platforms like Meta, TikTok, YouTube, and X. Verified influencers receive a blue checkmark, indicating accurate and reliable data. This verification provides benefits such as access to exclusive campaigns, higher rankings, invitations to events and training sessions, and a streamlined workflow for faster payments.
4. Data-Driven Insights
Humanz provides comprehensive data analytics, including real-time insights into campaign performance, conversion rates, and sales impact. Brands can monitor the effectiveness of their campaigns, track payments, and compare the performance of different influencers and suppliers. This data-driven approach helps in making informed decisions and optimizing influencer marketing ROI.
5. Workflow and Collaboration Tools
The platform centralizes and streamlines communications, content approval, and scheduling. It offers a sales dashboard, conversion rate tracking, and traffic analysis, making it easier for brands and agencies to manage multiple campaigns and collaborate with influencers efficiently. Humanz also supports integration with other marketing activities such as promotional campaigns, competitions, and market research.
6. AI-Generated Creator Profiles and Chat System
Humanz is introducing advanced features like AI-generated creator profile summaries to refine the search process for suitable content creators. Additionally, the ‘Humanz Chat’ system, powered by AI and language processing tools, allows for interactive chats to provide tailored recommendations and queries about content creators relevant to the brand or campaign.
Benefits
- Transparency and Trust: Accurate and reliable data through the “Verified by Humanz” feature.
- Efficiency: Streamlined campaign management, automated workflows, and real-time insights.
- Scalability: Supports both direct-to-consumer and enterprise-level influencer marketing campaigns.
- Education and Support: Access to the Humanz influencer marketing academy, training sessions, and customer success managers.
- Integration: Seamless integration with other marketing activities and tools, enabling a holistic marketing strategy.
Humanz is designed to empower both influencers and brands by providing a robust, data-driven, and transparent platform for influencer marketing, making it an essential tool in the modern marketing landscape.