Product Overview of Infegy Atlas
Infegy Atlas is a comprehensive consumer intelligence platform designed to help businesses gain deep insights into customer behaviors, preferences, and market trends through advanced social media analysis and data analytics.
What Infegy Atlas Does
Infegy Atlas serves as a robust tool for social listening, allowing users to collect, analyze, and interpret vast amounts of data from diverse online sources, including social media platforms, blogs, forums, and news articles. This platform is tailored for businesses of all sizes to enhance their market research, campaign tracking, brand management, and competitive intelligence.
Key Features and Functionality
Data Collection and Analysis
Infegy Atlas processes trillions of data points from various online sources, providing both current and historical data. It utilizes proprietary text analytics, content analysis, and machine learning to transform raw data into actionable insights.
Advanced Sentiment Analysis
The platform boasts highly accurate sentiment perception, with a 93% sentiment accuracy and 97% recall rate, enabling users to understand consumer feedback and emotions with precision.
Speed and Efficiency
Infegy Atlas is known for its lightning-fast processing power, delivering results within seconds rather than hours or days. This rapid analysis allows users to make timely and informed decisions.
Audience Segmentation
Users can segment audiences based on demographics, psychographics, emotions, affinities, and market-level geography. This feature helps in creating customized audience segments and understanding complex nuances such as trust and purchase intent.
Narrative Clustering
The Narratives feature allows users to cluster and categorize millions of social posts and news articles into easily digestible categories. This helps in summarizing large datasets quickly and identifying key areas of conversation related to specific entities or topics.
Engagement Metrics and Visualization
Infegy Atlas provides detailed engagement metrics, including likes, comments, shares, and overall engagements across various social media platforms. Users can sort posts based on these metrics and customize visuals with branded colors.
Reporting and Collaboration
The platform offers a centralized database and customized templates for creating personalized reports. It also includes collaboration tools that enable marketers to share research data and monitor campaigns across different social media channels.
Compliance and Security
Infegy Atlas adheres to stringent industry standards and privacy laws, including SOC 2 Type 2 certification, compliance with the California Consumer Privacy Act (CCPA), and the General Data Protection Regulation (GDPR).
Additional Benefits
- Historical Data Access: Users can access and compare data going back to 2007, allowing for comprehensive historical analysis.
- Customer Support: Infegy Atlas offers hands-on consultation and training from its Client Success and Support teams, ensuring users get the most out of the platform.
- Customization: The platform is highly customizable, allowing users to tailor their queries, reports, and visualizations to meet specific business needs.
Overall, Infegy Atlas is a powerful tool for any business seeking to leverage social media and online data to drive informed decision-making and strategic growth.