Overview of Influencity
Influencity is a comprehensive influencer marketing platform designed to simplify and optimize influencer campaigns for brands and agencies on a global scale. Founded in 2014 in Spain, the platform has evolved significantly from its initial focus on Twitter to become a robust tool for managing influencer relationships across multiple social media platforms, including Instagram, TikTok, and YouTube.
Key Features
Influencer Discovery
Influencity boasts an extensive database of over 200 million influencer profiles, allowing brands to search for influencers using more than 20 detailed filters such as engagement, location, gender, age, and interests. This feature enables precise matching of influencers with the specific niche and audience demographics of a brand.
Influencer Analytics
The platform provides real-time analytics and insights into influencers’ audiences, including demographics, age, interests, and more. These tools help brands evaluate and compare influencers to make informed decisions about collaborations. Additionally, Influencity offers features to identify and discard fake influencers, ensuring the authenticity of the influencer’s audience.
Campaign Management
Influencity facilitates the management of multiple influencer campaigns simultaneously through its ‘Manage Campaign’ feature. This includes tracking influencers’ work, assigning tasks, and managing outreach campaigns with personalized email templates. The platform also integrates with Shopify to automate the setup and tracking of sales campaigns, including the creation and distribution of discount codes and vouchers.
Influencer Relationship Management (IRM)
The IRM tool centralizes all interactions with influencers, allowing users to create detailed profiles, take notes after each interaction, and manage negotiations, pricing, proposals, and collaborations. This centralized approach replaces the need for spreadsheets and emails, making it easier to stay updated on all aspects of influencer relationships.
Social Media Management
Influencity offers a range of social media management tools, including a content calendar, inbox and comment management, and advanced analytics on social profiles. The platform also includes features like social listening and sentiment analysis, enabling brands to track and understand the tone and sentiment of conversations about their brand across social media.
Reporting and Analytics
The platform provides robust reporting and analytics capabilities, aggregating social community data such as followers, growth, engagement, and demographics into a single interface. This includes data from social media accounts, websites, and Google Business listings, making it easier for marketers to monitor and analyze their campaigns’ performance.
Additional Functionality
- Precision Filtering: Brands can fine-tune their searches using granular filters to find influencers with specific audience demographics or follower counts.
- Effortless Collaboration: The platform allows for easy communication with influencers through email integration and offers tools for comparing multiple influencers.
- Scalability: Influencity is designed to handle multiple campaigns simultaneously, enabling marketers to execute and manage a large number of campaigns efficiently.
- Support and Training: The platform offers 24/7 support, including live reps, email/help desk, chat, phone support, FAQs/forum, and knowledge base, along with various training options such as documentation, in-person training, live online sessions, and webinars.
In summary, Influencity is a powerful and comprehensive platform that streamlines influencer marketing by providing advanced discovery, analytics, campaign management, and social media management tools, making it an invaluable resource for brands and agencies looking to optimize their influencer marketing strategies.