What is Insense?
Insense is a comprehensive creative platform designed to help brands acquire, manage, and utilize user-generated content (UGC) and influencer partnerships at scale. This platform bridges the gap between brands and a vast network of verified content creators, streamlining the process of producing and deploying engaging, authentic content.
Key Features and Functionality
Content Creation and Scaling
Insense allows brands to create and scale customized user-generated content, including photos and videos, tailored to specific formats and industries. This content is designed to portray authenticity, provide social proof, and build trust with the target audience. Brands can obtain a steady flow of large volumes of UGC for creative testing and paid social campaigns, significantly improving engagement rates on platforms like TikTok, Facebook, and Instagram.
Creator Marketplace
The platform features a robust creator marketplace where brands can connect with a diverse pool of over 35,000 verified creators worldwide. Brands can invite, communicate, and collaborate with creators directly through the platform, managing all collaborations in one place. The marketplace includes filters and tags to find creators that match specific industry needs and audience demographics.
Campaign Management
Insense offers a centralized campaign dashboard that simplifies the management of multiple creators and marketing campaigns. Brands can launch unlimited campaigns simultaneously, track performance, and collaborate with teammates to enhance campaign effectiveness. This streamlined process ensures smooth-running collaborations and better campaign management.
Creative Brief and Collaboration Tools
The platform includes an interactive creative brief feature that allows brands to provide clear instructions to creators, reducing the time spent on revisions. Brands can request revisions, approve content, and download it through the in-built chat system, making the collaboration process efficient and seamless.
Organic Posting and Ads
Insense helps brands grow their organic reach through creator partnerships, building social proof and influencing purchase decisions. Brands can collaborate with creators to post content organically and run paid ads using the creators’ handles, integrating directly with platforms like Facebook Ads Manager and Snapchat Ads for targeted ad campaigns.
Analytics and Insights
The platform provides real-time analytics and actionable insights, enabling brands to make informed decisions quickly. These insights include engagement rates, CPE (cost per engagement), number of views, impressions, and demographic data of the creators’ audiences. This data helps in optimizing ad spend, enhancing targeting, and improving overall campaign performance.
Cost Efficiency and Integrations
Insense is designed to be cost-efficient, reducing production costs significantly compared to traditional methods. The platform integrates with various applications, including social media platforms and POS systems, to enhance operational efficiency and drive growth. These integrations allow for optimized ad spend, enhanced targeting, and streamlined content creation.
Payment and Subscription Model
The platform operates on a subscription model with additional content production fees. Brands can access the platform through a monthly subscription and top up their balance to pay for content creation. Payments to creators are managed through the platform, ensuring a smooth and secure transaction process.
Overall Benefits
Insense redefines the user experience for brands by offering an intuitive, data-driven marketplace that connects advertisers with influential creators. It simplifies the UGC production process, reduces costs, and enhances engagement rates, leading to improved return on ad spend (ROAS) and overall campaign performance. With its scalable and cost-efficient approach, Insense has become a vital tool for eCommerce brands and growth agencies, already serving over 700 brands and agencies.