LexisNexis Social Analytics is a comprehensive social media monitoring and analytics platform designed to help businesses and organizations make informed decisions based on real-time social insights. Here is an overview of what the product does and its key features:
What it Does
LexisNexis Social Analytics, powered by Talkwalker, is a sophisticated tool that enables continuous monitoring of social media activities, analysis of user-generated content, and the extraction of actionable insights. This platform helps organizations manage their social media presence, track brand performance, and understand customer behavior, ultimately driving better business decisions.
Key Features and Functionality
Real-Time Monitoring
The platform offers real-time monitoring of social media platforms including Facebook, LinkedIn, X (formerly Twitter), and over 150 million websites. This ensures that users are always up-to-date with the latest conversations and trends related to their brand, competitors, and industry.
Global Coverage
LexisNexis Social Analytics provides global coverage in 187 languages across 196 countries, making it a powerful tool for international businesses and organizations.
Advanced Analytics
The platform combines social media monitoring with advanced text and image analysis. This includes sentiment and emotion analysis, which helps in understanding customer mood and refining brand messaging. It also features image recognition, geolocation tagging, and virality mapping to provide a comprehensive view of brand perception online.
Campaign Measurement and ROI
Users can measure the effectiveness of their social media campaigns, track the return on investment (ROI), and identify key performance indicators (KPIs) in real time. This allows for the quick adjustment of campaign strategies to achieve better outcomes.
Competitor and Market Analysis
The platform enables users to compare their social media performance with that of their competitors and against industry standards. This helps in identifying best practices, understanding market trends, and determining brand awareness and share of voice.
Influencer Impact and Customer Insights
LexisNexis Social Analytics allows users to monitor the impact of influencers and media mentions on website traffic. It also provides insights into customer behavior, preferences, and pain points through the analysis of customer comments and conversations on social networks and public forums.
Reporting and Alerts
The platform offers automated report creation, which can be up to 40% faster than manual reporting. Users can receive real-time alerts and access a single platform to listen, track, analyze, and report on social engagement. This ensures that critical information is never missed and that responses to social media comments can be prompt and effective.
Crisis Management
The tool includes features to monitor negative sentiment and potential crises, allowing organizations to respond proactively and prevent issues from escalating. The virality map helps in identifying and containing potential crises before they go viral.
Customer Experience Improvement
By analyzing customer feedback and comments, organizations can identify weaknesses and improve their customer service on social networks. This enhances the overall customer experience and helps in building a stronger brand reputation.
LexisNexis Social Analytics is a powerful tool that integrates various aspects of social media monitoring, analysis, and reporting to provide a holistic view of an organization’s online presence, enabling informed and strategic business decisions.
