Product Overview of Marin Software
Marin Software is a comprehensive, AI-powered platform designed to unify and optimize the fragmented world of performance marketing. It is tailored to help both brands and agencies maximize their marketing results across various ad platforms.
Key Functionality
Data Unification and Analysis
Marin Software collects and aligns marketing data from multiple sources, including analytics, offline sales, call centers, and CRMs. It automatically normalizes campaign and performance metrics, eliminating the confusion caused by different naming conventions across platforms like Google, Meta, and Apple. This unified data view enables a holistic understanding of conversion sources and cross-channel performance, leading to improved accuracy, transparency, and decision-making.
Reporting and Insights
The platform offers robust reporting capabilities, allowing users to run reports across multiple accounts and publishers. Marketers can schedule recurring reports to be sent via email, reducing the need for manual updates. Marin also features alerts and notifications for managing campaigns by exception, ensuring that users are informed only when specific conditions are met. Additionally, data can be easily pushed to tools like Google Sheets and Excel using web queries, facilitating seamless integration with existing workflows.
Forecasting and Budget Management
Marin Software includes advanced forecasting capabilities that use recent trends and historical data to predict the impact of budget allocations on performance. This allows marketers to execute “what-if” scenarios and make informed decisions about budget allocation to achieve specific marketing goals. The platform also features a custom pacing dashboard that helps in tracking and adjusting budgets to ensure campaigns stay on target.
Automation and Workflow Management
Automation is a core feature of Marin Software, with dynamic actions and rules that automate daily tasks such as bid adjustments and campaign management. Users can set rule-based conditions, such as reducing bids when inventory is low, and Marin will handle the execution, freeing up time for strategic planning and innovation. The platform also supports scripts and integrations with external data sources like Google Sheets and Amazon S3, enhancing real-time optimization and performance analysis.
Cross-Channel Activation and Management
Marin Software enables cross-channel activation and management, integrating with a wide range of ad platforms including Google, Facebook, Meta, TikTok, Reddit, and Amazon. This allows marketers to tap into diverse audiences across various channels. The platform supports features like Microsoft Smart Bidding management, Performance Max campaigns, and streamlined processes for managing shared budgets and portfolios.
Customizable Dashboards and Alerts
The platform offers fully customizable dashboards that roll up all accounts and campaigns into a unified view. Users can select from various charts, graphs, and tables to segment data as needed. Customizable alerts and notifications, including Slack integrations, ensure that marketers are informed of critical changes and exceptions in real-time.
Additional Features
- Managed Services: Marin Software provides on-demand marketing support for setting up ad platform accounts or covering team shortages.
- Marketing Calendar: This feature connects offline and online promotional events to campaign data, enabling advanced analysis and correlation with business milestones.
- Expanded Publisher Support: Recent updates include integrations with new advertising platforms and enhanced real-time data updates for major platforms.
In summary, Marin Software is an all-encompassing solution for performance marketers, offering data unification, advanced reporting, forecasting, automation, and cross-channel management. Built on nearly two decades of industry expertise, Marin Software is designed to save time, reduce costs, and significantly enhance marketing performance.