What NetElixir Does
NetElixir empowers brands to effectively engage and win high-value customers through a combination of high-tech capabilities and a high-touch approach to digital marketing. Since its inception in 2004 as a search engine marketing agency, NetElixir has evolved to become a leader in the digital marketing landscape, helping brands own the search bar across various platforms, channels, and apps.
Key Features and Functionality
Proprietary Customer Intelligence Platform: LXRInsights
NetElixir’s flagship platform, LXRInsights, is an AI-powered digital marketing tool that leverages machine learning, real-time data, and predictive analytics to identify, engage, and win high-value customers. This platform integrates seamlessly with major e-commerce platforms like Shopify, BigCommerce, and WooCommerce, as well as advertising platforms such as Google Ads and Meta.
Real-Time Data-Driven Insights
LXRInsights provides real-time data-driven insights that help marketers make crucial budgeting decisions and optimize their growth strategies. It tracks customer paths-to-purchase, from the first interaction to conversion, and offers actionable data to enhance marketing effectiveness.
Predictive Analytics and Trend Mapping
The platform uses predictive analytics to continually find similar high-value audiences based on initial high-quality signals. It also includes macro trend analysis to better understand online customer behavior and benchmark customer performance.
High-Value Customer Segmentation
LXRInsights enables businesses to segment their customers based on their lifetime value, allowing for targeted marketing campaigns that focus on the most valuable customers. This segmentation helps in decreasing the time between purchases and increasing the likelihood of creating lifetime customers.
AI-Powered Content Creation
The platform includes a ChatGPT function that allows businesses to quickly create high-quality ad content and product descriptions, enhancing their ability to attract potential high-value customers.
One-Click Connectors and Remarketing Campaigns
LXRInsights offers one-click connectors with e-commerce platforms, making it easy for companies to sign up and start marketing to their high-value customers. It also enables the launch of one-click remarketing campaigns on Google Ads and Meta.
Customer Journey Mapping
The platform aligns customer journey maps with product journey maps to chart which products draw in high-value customers, helping brands to better plan their marketing and product strategies.
Experiments Playbook
LXRInsights includes an Experiments Playbook that helps marketers regularly test and optimize their growth strategies across various channels, ensuring continuous improvement in customer engagement and conversion rates.
High-Value Customer Score
The platform provides a High-Value Customer Score to quantify the worth of newly acquired customers, allowing marketers to make informed decisions about resource allocation and marketing strategies.
By combining these advanced technologies and insights, NetElixir’s LXRInsights empowers businesses to humanize their customer relationships, enhance their marketing effectiveness, and drive significant revenue growth.