Oktopost Overview
Oktopost is a comprehensive B2B social media management platform designed to help marketing teams streamline their social media strategies, enhance engagement, and measure the impact of their social activities on business objectives.
Key Functions
Social Media Publishing and Scheduling
Social Media Publishing and Scheduling: Oktopost allows users to plan, create, approve, and schedule social content across multiple social media networks. The platform features a robust social media calendar where users can drag and drop posts to adjust their schedule and fill content gaps.
Campaign Management
Campaign Management: Every post published via Oktopost is assigned to a specific campaign, enabling simplified content management and improved reporting. This campaign-focused approach helps in tracking the performance of each campaign across various KPIs and metrics.
Approval Workflows and Collaboration
Approval Workflows and Collaboration: The platform includes easy-to-use approval workflows that allow team members to review, approve, and collaborate on social posts before they go live. Features such as leaving comments, viewing revision history, and requesting changes are all integrated into a seamless interface.
AI-Powered Content Creation
AI-Powered Content Creation: Oktopost has introduced AI-assisted tools that leverage OpenAI’s GPT-3 technology to streamline content creation. These tools help users modify and generate new ideas for messages that resonate with different audiences, making content creation more efficient and effective.
Employee Advocacy
Employee Advocacy: The platform includes a built-in employee advocacy solution that enables employees to easily discover, filter, recommend, and share pre-approved company content on their personal social profiles. This feature is seamlessly connected with the social media management platform, providing shared workflows, campaigns, and reporting.
Analytics and Reporting
Analytics and Reporting: Oktopost offers comprehensive reporting and analytics capabilities, including the ability to track engagement, acquisition, and audience insights. Users can build custom dashboards and measure actionable metrics that translate social media success into meaningful business metrics, such as ROI and conversion tracking.
Social Listening and Engagement
Social Listening and Engagement: The platform features an AI-powered social listening solution that tracks posts on social media and across the web, helping users understand conversations around their brand, competitors, and industry. It also allows for quick responses to interactions through a unified inbox.
Integration and Compliance
Integration and Compliance: Oktopost integrates with various tools such as HubSpot, Salesforce, Slack, and Microsoft Teams, enhancing the customer experience and maximizing social media potential. The platform also includes features to protect the company’s reputation by banning specific words and phrases and allowing for emergency actions like pausing or purging social activities.
Additional Features
Media Library
Media Library: A centralized library where team members can access and use approved visuals, ensuring consistency in content creation and a cohesive social presence.
UTM Parameters and Conversion Tracking
UTM Parameters and Conversion Tracking: Oktopost dynamically adds UTM parameters to every shared link, enabling users to attribute success to the right social activities and track conversions effectively.
Mobile App
Mobile App: The platform offers a mobile app that allows users to publish content on the go and quickly share posts.
User Permissions and Security
User Permissions and Security: Oktopost provides customizable user permissions, from admin to read-only mode, ensuring that different users have the appropriate access and control over the platform.
Conclusion
Overall, Oktopost is a powerful tool for B2B marketing teams, offering a suite of features that streamline social media management, enhance engagement, and provide detailed analytics to measure the impact of social media activities on business goals.