Product Overview of Perfect Audience
What is Perfect Audience?
Perfect Audience is a robust digital advertising and remarketing platform designed to help marketers and businesses retarget lost web visitors and reinforce their brand messaging across various online channels. Acquired by SharpSpring, Perfect Audience integrates seamlessly with existing marketing automation tools to enhance lead generation, conversion, and customer engagement.
Key Features and Functionality
Cross-Channel Retargeting
Perfect Audience allows marketers to create, manage, and optimize retargeting campaigns across multiple platforms, including Facebook, Instagram, Twitter, and the web. This includes serving ads to users on thousands of websites and mobile apps, ensuring a hyper-personalized experience.
Comprehensive Dashboard
The platform features a comprehensive, transparent dashboard that provides unified reporting, allowing users to view key performance indicators (KPIs), cost data, and return on ad spend (ROAS). Users can track campaign performance over time, identify trends, and gain deeper insights into conversions through tools like Conversion Explorer.
Intuitive Campaign Management
Perfect Audience offers an intuitive interface for launching and managing campaigns. Users can control targeting, geographies, devices, placements, timing, and ad creative from a single dashboard. The Ad Manager simplifies the process of creating and managing ad creative, enabling the comparison of multiple campaign types on a single dashboard.
Advanced Audience Segmentation
The platform includes powerful list-building tools that allow for advanced audience segmentation. Users can create audience segments based on an infinite combination of intent and behavioral signals, such as on-site behavior, URL, JavaScript events, query strings, or regular expressions. The use of Lookback Windows helps focus on the hottest prospects.
Tracking and Cookie Management
Perfect Audience uses a single tracking tag to simplify cross-channel list building. This tag places an anonymous cookie in the browser of every site visitor, enabling the platform to retarget these users across various channels. The “Perfect Pixel” feature allows for tracking conversions and retargeting lists with ease.
Budget Control and Transparency
The platform offers flexible budgeting options with no setup fees or minimum spend requirements. Users can set their own campaign budgets and spend as much or as little as they like, with transparent billing and detailed invoices. Campaigns are prepaid on a cost-per-thousand impressions (CPM) basis for self-service customers.
Integration and Automation
Perfect Audience integrates with SharpSpring’s marketing automation features, including campaign assignment, dynamic lists, lead scoring, and workflow triggers. This integration allows for single sign-on and unified billing, making it easier to manage all digital ads in one place. The platform also supports automated reporting and streamlined billing, particularly beneficial for agencies managing multiple accounts.
Benefits
- Retarget Lost Visitors: Connect with the majority of website visitors who leave without converting, serving them targeted ads across the web, social media, and mobile apps.
- Enhanced Lead Generation: Drive quality leads to sites using lookalike audiences and capture more leads by retargeting unknown web visitors.
- Conversion Optimization: Convert more leads by reinforcing branding with remarketing, and upsell or cross-sell to current customers.
- Unified Management: Manage all retargeting advertising in one powerful application, with easy-to-use tools and detailed analytics.
In summary, Perfect Audience is a powerful tool for marketers looking to maximize their digital marketing efforts through effective retargeting, advanced audience segmentation, and seamless integration with other marketing automation tools.