Product Overview of Post Planner
Post Planner is a comprehensive social media management tool designed to simplify and streamline the process of managing multiple social media accounts. Created by Joshua Parkinson, a social media enthusiast, this platform aims to help businesses, marketers, and individuals save time and enhance their social media strategy.
What Post Planner Does
Post Planner acts as a personal social media assistant, allowing users to schedule posts, discover engaging content, analyze performance, and collaborate with team members. Here are the key aspects of what the tool does:
Scheduling
Users can plan and schedule social media posts across various platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and Google, weeks or even months in advance. This feature ensures a consistent online presence without the need for constant manual intervention.
Content Discovery
The tool features a content discovery engine that helps users find relevant and engaging content based on keywords, hashtags, or specific social media accounts. This includes a rating system that predicts the performance of content, guiding users on what to share with their audience.
Content Creation
Post Planner integrates with Canva, allowing users to design and customize graphics and posts directly within the platform. Users can write, edit, and save drafts of their social media posts, and even collaborate with team members on content creation.
Analytics and Insights
The platform provides detailed analytics to track the performance of scheduled posts. Users can see metrics such as likes, shares, comments, and clicks, helping them understand what content resonates best with their audience and refine their strategy accordingly.
Key Features and Functionality
Effortless Scheduling
- Schedule posts in advance and set up a posting plan with customized times for each social media platform.
- Use the bulk scheduling feature to upload multiple posts at once via a CSV file.
Content Curation
- Discover engaging content using the ‘Find’ feature, which curates content from top sources in your industry.
- Save favorite Facebook pages and share their content directly through Post Planner.
Design and Graphics
- Utilize the built-in Canva integration to create and edit posts with professional-looking graphics.
Social Inbox
- Manage conversations and comments from all connected social media accounts in one place.
Collaboration
- Work seamlessly with your team to plan, create, and publish content. This includes collaborative features for content creation and scheduling.
Content Recycling
- Automatically repost top-performing content at specified intervals to keep your feed fresh and engaging.
Analytics and Performance Tracking
- Track the performance of your posts and gain valuable insights into your audience’s behavior. This helps in refining your social media strategy and improving engagement.
User-Friendly Interface and Customer Support
- Post Planner is praised for its user-friendly interface and excellent customer service. The platform is continuously updated with new features and enhancements.
By combining these features, Post Planner offers a holistic solution for social media management, helping users save time, streamline their workflow, and achieve better results in their social media marketing efforts.