Overview
Scrunch is an influencer marketing platform designed to help brands discover, connect with, and manage influencer campaigns. Here’s an overview of what the product does and its key features:
Purpose
Scrunch is a subscription-based SaaS platform that facilitates the process of influencer marketing for brands. It allows users to search for, connect with, and manage influencer campaigns across various social media platforms.
Key Features
Influencer Search
Scrunch provides a comprehensive database of over 20 million influencers from platforms such as Instagram, YouTube, Twitter, TikTok, and Facebook. Users can filter search results using criteria like location, follower count, engagement rate, and post frequency to find influencers that match their targeting criteria.
Influencer Lists
Users can create and manage personal lists of target influencers, add notes, and share these lists with team members to streamline the collaboration process.
Campaign Management
Although the free starter plan has limitations, such as only allowing one campaign at a time, Scrunch enables users to run and manage campaigns. Paid plans offer more advanced features, including the ability to manage multiple campaigns simultaneously.
Campaign Analytics
Scrunch allows users to track the performance of their social media campaigns by entering campaign live links into the analytics tool. This feature helps in monitoring the growth and effectiveness of the campaigns.
Automatic Alerts
The platform provides automatic alerts when new influencers who match the brand’s interests join the platform, ensuring that users stay updated with potential collaboration opportunities.
Filtering and Search Tools
Scrunch offers sophisticated filtering tools that allow users to refine their search results based on various parameters. Users can also search within the lists they have created for more targeted results.
Pricing
Scrunch operates on a freemium model, with a free starter plan that allows basic campaign management and influencer search, though with limitations. Paid plans offer more extensive features and capabilities.
Functionality
- Influencer Discovery: Scrunch helps brands find influencers that align with their marketing goals.
- Campaign Execution: Users can define campaign requirements, negotiate fees, generate content, and analyze reports.
- Data Analysis: The platform provides detailed insights into campaign performance, helping brands make informed decisions.
Overall, Scrunch is designed to simplify the process of influencer marketing by providing robust tools for discovery, management, and analytics, making it a valuable resource for brands looking to leverage influencer partnerships.