Product Overview of ShoutCart
What is ShoutCart?
ShoutCart is an influencer marketing platform designed to connect businesses with influencers on popular social media networks such as TikTok, YouTube, and other user-generated content (UGC) platforms. Founded in 2016 and based in Portland, United States, ShoutCart focuses primarily on facilitating shoutouts, which are promotional mentions of a brand, product, or service by influencers to their followers.
Key Features and Functionality
Influencer Discovery
ShoutCart allows businesses to browse through a vast directory of top influencers. Unlike traditional influencer marketing platforms that focus on long-term collaborations, ShoutCart is optimized for one-off shoutouts. This means influencers on the platform are prepared for quick and easy tasks that typically do not exceed 72 hours.
ShoutCart Score
To ensure authenticity, ShoutCart uses a proprietary scoring system known as the ShoutCart Score. This system scrutinizes influencers for accuracy and authenticity, providing businesses with the assurance that they are collaborating with genuine and influential individuals.
Campaign Management
ShoutCart enables businesses to manage campaigns by collaborating with multiple influencers simultaneously. Although the platform does not specify the exact limitations of these collaborations, it streamlines the process of initiating and managing multiple shoutouts.
Tracking and Metrics
The platform offers robust tracking and analytics tools. Businesses can monitor the performance of their shoutouts, including metrics such as engagement rates (views, likes, favorites, retweets, comments, etc.), conversation volume, and the brand’s share of voice. This helps in evaluating the effectiveness of the campaigns and identifying which types of content resonate best with the target audience.
Secure Payments
ShoutCart ensures secure transactions by holding payments until the influencer completes the agreed-upon work. This safeguard protects businesses from potential fraud and ensures satisfaction with the delivered content.
Scalable and Efficient Process
The platform provides a simple and streamlined process for finding, hiring, and paying influencers. This efficiency is particularly beneficial for businesses looking to quickly amplify their message through influencer marketing without the complexity of long-term partnerships.
Pricing
ShoutCart offers several pricing plans, although it does not provide a free trial. The plans include a “free” plan that still incurs a 10% fee (or a minimum of $10) for each influencer collaboration, along with more comprehensive paid plans that offer additional features and fewer limitations.
In summary, ShoutCart is a specialized influencer marketing platform that excels in facilitating quick and effective shoutouts from authentic influencers. Its key features include influencer discovery, a proprietary authenticity scoring system, campaign management, detailed analytics, and secure payment processing, making it an efficient tool for businesses aiming to expand their reach through social media influencers.