Product Overview of StackAdapt
StackAdapt is a comprehensive self-serve programmatic advertising platform designed to help businesses efficiently distribute and promote content through real-time, data-driven audience targeting. Here’s a detailed look at what the platform does and its key features.
What StackAdapt Does
StackAdapt enables marketers to create and manage multi-channel marketing campaigns across various ad formats, including display, native, video, connected TV (CTV), audio, and in-game ads. The platform is built around three core pillars of programmatic advertising: planning, executing, and analyzing campaigns.
Key Features and Functionality
Planning and Campaign Management
- Creative Studio: A collaborative platform where teams can match creative assets with campaign KPIs to create optimized ads for different platforms.
- Planner: This tool allows users to evaluate data-driven campaign potential in real-time, identifying the highest-value opportunities to reach customers across an optimal channel mix.
- Ad Previewer: Users can preview display, native, and video ads on desktop and mobile devices across over 500 publishers and 23 verticals.
Advanced Targeting
- Data-Driven Targeting: StackAdapt accesses third-party segments through data providers like Acxiom and Bombora, enabling targeting by location, industry, job function, and job title. It also supports the use of first-party data, such as lists from CRM systems and retargeting data.
- Behavioral Targeting: The platform offers behavioral targeting capabilities to align ad messages with the audience’s intent and stage in the customer journey.
Execution and Automation
- Automated Campaigns: StackAdapt uses machine learning and artificial intelligence to automate performance decisions, ensuring campaigns have a broader reach at scale. AI engines predict the likelihood of fraud and ensure bidding on real audiences.
- Multi-Channel Marketing: The platform supports multiple ad formats and channels, allowing marketers to reach their audience across mobile, desktop, tablet, TV, and video games.
Analytics and Reporting
- Comprehensive Reporting: StackAdapt offers an industry-leading analysis engine with a comprehensive in-platform dashboard for campaign-level reporting and insights. Users can export and schedule customized reports and set various lookback windows.
- Integration with Other Tools: The platform integrates with tools like Whatagraph, HubSpot, Looker Studio, Funnel.io, and others to leverage interactive dashboards and reports for detailed campaign analysis.
Additional Features
- A/B Testing: Allows marketers to test different ad creatives and targeting strategies to optimize campaign performance.
- Personalization and Segmentation: Enables personalized ad experiences through advanced segmentation and dynamic content capabilities.
- Mobile Optimization and Spam Testing: Ensures ads are optimized for mobile devices and includes tools for spam testing to maintain deliverability.
- Customizable Workflows and CRM Integration: Supports customizable workflows and integrates with CRM systems to streamline marketing processes.
Benefits
StackAdapt is particularly beneficial for businesses looking to increase sales and revenue efficiently. Its robust targeting capabilities, multi-channel support, and advanced analytics make it an excellent choice for startups, SMBs, mid-market businesses, and enterprises. The platform’s ability to automate campaigns and provide actionable insights helps marketers align their ad messages with the audience’s intent, leading to higher engagement and better ROI.