Product Overview of Trackur
Trackur is a comprehensive online reputation management and social media monitoring tool designed to help businesses track, analyze, and manage their online presence effectively. Founded by Andy Beal, a specialist in online reputation management, Trackur offers a robust solution for monitoring and responding to online mentions across a wide range of platforms.
What Trackur Does
Trackur enables users to monitor and analyze social media, mainstream media, and other online sources to track mentions of their brand, competitors, and relevant keywords. This tool is essential for maintaining a positive online image, responding to customer feedback, and staying ahead of industry trends.
Key Features and Functionality
- Real-Time Monitoring: Trackur provides real-time results and statistics, allowing users to stay updated on the latest mentions and trends.
- Multi-Platform Coverage: It monitors a vast array of sources including news, blogs, Twitter, Facebook, Google , forums, images, videos, Digg, del.icio.us, and more. This comprehensive coverage ensures that no mention goes unnoticed.
- Sentiment Analysis: Trackur includes sentiment analysis to help users understand the tone and sentiment of online conversations about their brand, enabling them to respond appropriately.
- Influencer Identification: The tool features InfluenceRank dashboards that identify influential individuals and publications, helping businesses target their outreach efforts more effectively.
- Customizable Dashboards: Users can create customized dashboards to view data in a format that suits their needs. This includes the ability to group results by profiles and save multiple searches.
- Competitor Analysis: Trackur allows for competitor analysis, enabling businesses to compare their online presence with that of their competitors and make informed strategic decisions.
- Automated Alerts: The tool offers automated alerts via email or RSS, ensuring users are notified promptly about new mentions or significant changes in their online reputation.
- Advanced Analytics: Features include engagement metrics, demographic insights, geographic tracking, trend analysis, and share of voice metrics. These analytics help businesses understand the impact of their online presence and make data-driven decisions.
- Data Export and API Access: Users can export data in various formats such as Excel, CSV, and XML. Additionally, Trackur’s API allows for the integration of search results into users’ own databases or tools.
- White Labeling: The social media monitoring dashboard can be white-labeled, allowing businesses to present the data to clients under their own brand.
- Historical Data and Archiving: Trackur archives every conversation, providing resources for viewing the original article, sharing with coworkers, or bookmarking for follow-up.
Pricing and Packages
Trackur offers various pricing packages to cater to different business needs, ranging from a Standard package to Pro and Enterprise packages, with varying levels of search capabilities and update frequencies.
Support and Usage
The tool is designed to be user-friendly and is supported by email and phone support. It serves a wide range of businesses, including startups, SMBs, mid-market companies, and enterprises, making it a versatile solution for online reputation management and social media monitoring.
Conclusion
In summary, Trackur is a powerful and feature-rich tool that helps businesses monitor, analyze, and manage their online presence efficiently, providing valuable insights and tools to maintain a positive online reputation.