Product Overview of Unmetric
Unmetric, now an integral part of the Brandwatch suite, is a robust social media analytics platform designed to help brands optimize their social media strategies, benchmark their performance against competitors, and uncover actionable insights.
What Unmetric Does
Unmetric enables digital marketers and brands to comprehensively analyze and manage their social media presence. The platform provides advanced tools for consumer research, social media management, and competitive analysis, allowing users to make data-driven decisions to enhance their social media engagement and overall brand performance.
Key Features and Functionality
Social Media Analytics
Unmetric offers in-depth social media analytics, allowing users to track and analyze their performance across multiple social media platforms, including Facebook, Instagram, Twitter (X), YouTube, and more.
Competitor Benchmarking
One of the standout features of Unmetric is its competitor benchmarking capability. Users can compare their engagement metrics, content performance, and growth opportunities against those of their competitors, identifying what works best in their industry.
Content Performance Analysis
The platform provides detailed content performance analysis, helping users discover optimal posting times, formats, and messaging. It also includes sentiment analysis to refine content strategies and maximize audience engagement.
Campaign Analysis
Unmetric’s campaign analysis tools allow users to track and measure the effectiveness of their marketing campaigns over time. This includes identifying key drivers of engagement and success, and benchmarking against industry campaigns to boost ROI and brand reach.
Image Analytics
Unmetric has integrated image analytics capabilities, enabling users to identify the objects and colors in images that drive the most positive audience engagement. This feature helps in creating visually appealing and engaging content by analyzing competitors’ visual content and identifying unique elements.
Automated Reporting and Custom Dashboards
The platform offers automated reporting and the ability to create custom dashboards, making it easier to visualize and share insights. Users can export data in various formats, such as CSV and PDF, and set up real-time alerts for critical metrics.
Sentiment Analysis and Engagement Metrics
Unmetric includes sentiment analysis to gauge the emotional tone of audience interactions and provides detailed engagement metrics to measure the impact of social media content.
Influencer Identification and Brand Monitoring
The platform helps in identifying influential voices in the industry and monitors brand mentions across various social media channels, ensuring timely responses to both positive and negative feedback.
Cross-Network Analysis and AI-Powered Insights
With the transition to Benchmark, Unmetric now supports cross-network analysis, allowing users to compare performance across different social media platforms. It also includes AI-powered content insights, such as Iris content and post analysis, to enhance the depth of analysis and workflow efficiency.
User Collaboration and Multi-Platform Integration
Unmetric facilitates user collaboration with features like multi-platform integration, enabling teams to manage and analyze content from a single interface. The platform also supports various time zones, making it easier for distributed teams to align their data and workflows.
Conclusion
In summary, Unmetric is a powerful tool for social media management and analytics, offering a wide range of features that help brands optimize their social media strategies, engage better with their audience, and stay ahead of the competition.