YouScan is a sophisticated AI-powered social listening platform designed to help brands monitor, analyze, and understand their online presence across various media sources. Here’s an overview of what the product does and its key features:
What YouScan Does
YouScan is a comprehensive tool that scans social media and the web for brand mentions, analyzing these mentions to provide insights into the larger social impact. It was created in 2009 to address the challenge of collecting and analyzing brand mentions, and it has since become a leading solution for social media monitoring, particularly in Eastern Europe and globally.
Key Features
Real-Time Insights and Data Collection
YouScan collects brand mentions in real-time from thousands of media sources, including keywords, logos, and text on images. It provides access to over 500 billion historical conversations, enabling brands to make data-driven decisions.
Advanced Analytics and Aspect Analysis
The platform uses machine learning to analyze mentions and identify specific aspects of a product or service, such as price, quality, taste, packaging, and customer service. This allows brands to understand what aspects are being discussed by their audience and the sentiment associated with these discussions.
Image Recognition and Visual Insights
YouScan’s image recognition technology, introduced in 2018, is a standout feature. It enables users to search for images containing their logos or specific visual elements, and then analyze these images to understand customer interactions in real life. This includes identifying objects, scenes, and activities within images.
Subjects and Filtering Capabilities
YouScan’s “Subjects” feature helps narrow down mentions to relevant topics, excluding irrelevant results. This allows for more accurate categorization and filtering of mentions related to different products or services. For example, a brand can filter mentions to see only food-related reviews for a restaurant chain.
Custom Dashboards and Reporting
Users can create custom dashboards with interactive widgets to display key metrics. These dashboards can be customized for various use cases such as simple reporting, campaign tracking, and competitor analysis. Reports can be generated in PDF, XLS, or exported via API, and shared easily with team members or stakeholders.
Integration and Automation
YouScan integrates with CRM and helpdesk tools, messengers, and other workspaces, automating workflows and making data sharing more efficient. It also offers API access and custom webhooks to extend its functionality further.
Sentiment Analysis and Trend Detection
The platform provides sentiment analysis, trend detection, and smart alerts to keep brands informed about positive and negative conversations. It also includes spam filtering to ensure that only relevant data is processed.
Influencer Marketing
YouScan helps brands identify and collaborate with influencers by analyzing their reach and impact on social media. It enables the monitoring and evaluation of influencer marketing campaigns to optimize ROI.
In summary, YouScan is a powerful social listening tool that offers a wide range of features to help brands monitor their online presence, analyze customer feedback, and make informed decisions based on real-time data. Its advanced AI-powered analytics, image recognition, and integration capabilities make it a valuable asset for any brand looking to enhance its social media strategy.
