Product Overview of EngageRM
EngageRM is a comprehensive, purpose-built solution designed specifically for the sports, media, entertainment, and local government sectors. Endorsed by Microsoft as the Number 1 Sports Solution globally, EngageRM is tailored to help organizations enhance their engagement with fans, partners, and communities.
Key Objectives
EngageRM aims to centralize and activate data, CRM, and third-party platforms to drive business performance, automate revenue generation, and ensure profitability. Here are the primary objectives and how the platform achieves them:
Key Features and Functionality
Data Management and Analytics
- EngageRM centralizes data from various sources, eliminating the issue of siloed data and ensuring that all stakeholders have access to real-time, personalized reports on their devices.
- The platform leverages advanced analytics, AI, and machine learning to provide deep insights into customer behavior, enabling better decision-making and more effective engagement strategies.
Ticketing and Membership Management
- EngageRM offers an end-to-end ticketing solution, managing ticket inventory across teams, venues, and leagues. It includes features such as contactless ticketing, attendance tracking, and seamless integration with major ticketing companies and systems like LinkedIn Sales Navigator, InsideView, and ZoomInfo.
- The platform includes season ticket and member portals, a virtual chat service, and the ability to manage ticketing requirements and interact with fans directly.
Partnerships and Revenue Generation
- EngageRM facilitates the management of partnerships, hospitality, and membership programs. It automates commercial processes to drive revenue generation and growth, ensuring profitability for the organization.
- The platform includes pre-built sales scripts and conversational intelligence to enhance sales performance and track competitive mentions in real-time.
Automation and Process Efficiency
- EngageRM automates numerous business processes, saving time and reducing frustration. It integrates over 40 industry-specific processes and applications, leveraging Microsoft’s latest technologies including AI, machine learning, and blockchain.
- The platform streamlines data management, increases automation, and provides visibility across the entire business, reducing the risk associated with managing multiple disparate systems.
Customer and Community Engagement
- EngageRM enables organizations to build deep, meaningful relationships with their fans and communities. It facilitates community engagement, event management, and customer service through user-friendly apps and portals.
- The platform includes powerful dashboarding, reporting, and analytics capabilities, providing a single view of assets and customers to enhance engagement and decision-making.
Integration and Scalability
- Built on Microsoft Dynamics CRM, EngageRM integrates seamlessly with the Microsoft ecosystem, ensuring scalability and flexibility. It is designed to grow with the organization, reducing implementation time and the need for additional costs for new integrations.
- The platform is highly configurable, allowing for customization to meet the specific needs of each organization.
Security and Ownership
- EngageRM emphasizes the importance of data ownership, ensuring that clients have complete control over their data without being locked into any vendor or paying for access to their own information.
- The platform is secure and fully scalable, protecting the business and substantially reducing risk.
Conclusion
In summary, EngageRM is a unified platform that connects sports, media, entertainment, and local government organizations with their fans, partners, and communities. It offers a robust set of tools for data management, ticketing, partnerships, automation, and customer engagement, all integrated within the Microsoft Dynamics CRM ecosystem. This comprehensive solution is designed to drive business performance, enhance fan experiences, and ensure long-term growth and profitability.