FanThreeSixty (Fan360) Product Overview
FanThreeSixty, often referred to as Fan360, is a comprehensive platform designed to enhance fan engagement, streamline business operations, and drive revenue growth for sports organizations. Here’s a detailed look at what the product does and its key features:
Core Functionality
Fan Data Platform
At the heart of FanThreeSixty is the Fan Data Platform, which unifies data from diverse sources such as ticketing, concessions, merchandise, social media, and website interactions. This platform simplifies the gathering, organization, and utilization of fan data, enabling smarter business decisions and stronger fan relationships.
Single Fan Profiles
The platform consolidates disparate data into single, comprehensive fan profiles. These profiles are continuously enriched with actionable insights, ensuring data consistency and accuracy through regular audits and monitoring.
Audiences and Segmentation
FanThreeSixty provides deep insights into fan engagement, spending habits, and demographics, allowing for the creation of dynamic audiences. The platform offers over 120 predefined audiences and endless segmentation opportunities using a custom audience builder. These audiences are continually refreshed, facilitating automated workflows and triggers.
Key Features
Mobile App
The FanThreeSixty mobile app serves as a digital home for the fanbase, offering personalized content, real-time updates, and push notifications for event changes or cancellations. It includes features like digital tickets, enhanced ticketing security, and the ability to check into events directly from the app. The app also supports loyalty programs, rewarding fans with points for attendance, extended stays, and sponsorship activations.
Personalized Engagement
The platform allows for personalized messages and content tailored to individual fan preferences. This includes post-game interviews, fun prize giveaways, and targeted advertising based on fan reactions and behaviors. Amazon Personalize and other AWS tools are integrated to customize product recommendations and advertising campaigns.
Business Efficiency and Revenue Growth
FanThreeSixty streamlines sales and marketing efforts, reducing the workload for staff through coordinated and automated campaigns. It helps in renewing season ticket memberships, recruiting new sponsors and donors, and optimizing revenue through data-driven insights.
Integrations and Campaign Management
The platform seamlessly integrates with leading vendors in ticketing, merchandise, and food and beverage industries, managing hundreds of integrations. It also allows for tracking revenue and sales activities through its Campaigns feature, ensuring data consistency and accuracy in marketing efforts.
Sponsorship and Monetization
FanThreeSixty enables the diversification of revenue by selling digital sponsorable assets within various communication channels. It provides real-time tracking and measurement of sponsored asset impressions, allowing for data-valued sponsorships.
Forms and Feedback Collection
The platform includes a Forms feature to collect fan information and feedback across multiple channels, such as websites, mobile apps, and social media. These responses can be used as actionable lead lists for sales teams and to tailor marketing activations.
Advanced Capabilities
Predictive Analytics
FanThreeSixty leverages advanced machine learning models, including lead scoring, at-risk renewal identification, last-minute buyer targeting, and donor propensity analysis. This predictive capability helps in anticipating fan behavior, predicting disengagement, and optimizing inventory and ticket recommendations.
Data Collaboration
The platform allows for data collaboration with external partners, enabling the transition of Fan360 data into valuable data products that can be shared and monetized according to AWS Data Exchange Publishing Guidelines.
In summary, FanThreeSixty is a robust solution that centralizes fan data, enhances fan engagement, and drives business efficiency and revenue growth through personalized experiences, advanced analytics, and seamless integrations.