Awario is a comprehensive social listening and brand monitoring tool designed to help businesses, organizations, and individuals track, analyze, and engage with online conversations related to their brands, products, or services.
What Awario Does
Awario is a web monitoring tool that constantly crawls the internet, including social media platforms, blogs, news sites, forums, YouTube, and other online sources, to identify mentions of specified keywords. This capability allows users to monitor discussions about their brands in real-time, enabling prompt responses to customer feedback, complaints, or queries. It also helps in measuring public sentiment, analyzing trends, and enhancing brand reputation.Key Features and Functionality
Monitoring and Listening
- Comprehensive Web Coverage: Awario crawls over 13 billion web pages daily, in addition to leveraging APIs, making it one of the most extensive social listening tools available. It monitors mentions across various platforms, including social media, blogs, forums, and news sites.
Alerts and Notifications
- Real-Time Alerts: Users receive immediate notifications when new mentions are detected, ensuring they stay updated on relevant conversations.
- Email Notifications: Daily or weekly summaries of new mentions can be sent to the user’s inbox, ensuring important discussions are not missed.
Sentiment Analysis and Analytics
- Sentiment Analysis: Awario analyzes the sentiment of mentions to help users understand public opinion about their brand, products, or services.
- Analytics and Reports: The tool provides detailed analytics and reports, including metrics on reach, brand sentiment, and share of voice. Users can also export data for further analysis.
Search and Filtering
- Boolean Search: Allows users to create flexible and specific search queries, enabling precise tracking of relevant mentions.
- Negative Keywords: Users can set up negative keywords to exclude irrelevant posts from their search results.
Organization and Management
- Folders and Organization: Mentions are organized into folders, keeping the workspace structured. Users can group shares and retweets under the original post, mark mentions as done, and star posts for later review.
Influencer Discovery and Social Selling
- Influencer Identification: Awario helps users identify influencers who are discussing their brand or related topics.
- Leads and Social Selling: The tool searches for prospects looking for products or services similar to those offered by the user’s business, as well as complaints about competitors, providing valuable social selling opportunities.
User Interface and Accessibility
- User-Friendly Interface: Awario offers a user-friendly interface that is accessible from desktops, laptops, smartphones, and tablets, allowing users to manage their tasks from anywhere.
- Custom Reports: Users can generate white-label reports and customize their analysis and comparison of different brand mentions over time.
Additional Features
- Reach Analysis: Shows how many people are involved in and exposed to each conversation, helping users prioritize their marketing efforts.
- Alert Stream: Provides a live feed of relevant mentions, enabling quick responses to important conversations.