Brand24 is a comprehensive social media listening and media monitoring tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors.
What Brand24 Does
Brand24 collates public mentions from a wide range of online channels, including social media platforms (such as YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook), websites, blogs, news sites, review sites, video descriptions, podcasts, and newsletters. This data is used to provide insights that can be leveraged for various aspects of digital marketing, brand reputation management, and consumer research.Key Features and Functionality
Monitoring and Listening
- Mentions Feed: Tracks and displays all mentions of your brand, competitors, or specified keywords in real-time.
- Multi-platform Monitoring: Covers over 20 channels of communication, including major social media platforms, blogs, news sites, and more.
Analytics and Insights
- Sentiment Analysis: Uses AI to analyze the sentiment of social media content, helping you identify positive, negative, or neutral mentions.
- Topic Analysis: Identifies the most important topics and trends in your projects, providing trend-based insights.
- Influencer Identification: Helps you find key influencers and brand ambassadors by analyzing their influence and voice share in social media discussions.
Reporting and Dashboards
- Custom Reports: Allows users to build custom reports that can be shared with clients and stakeholders. Reports can be exported in PDF or Excel formats.
- Dashboards: Provides intuitive and easy-to-navigate dashboards for quick visualizations of relevant media coverage and analytics.
Competitive Research
- Competitor Analysis: Enables you to monitor conversations about your competitors and measure performance against them, offering valuable competitive intelligence.
AI-Powered Solutions
- AI Insights: Converts raw data into practical guidance for improvement using advanced machine learning and NLP technologies. This includes an AI-powered personal assistant that can answer questions about your brand health and data analysis.
- Anomaly Detection: Investigates sudden spikes in mentions and analyzes the cause, providing valuable insights.
Additional Features
- Hashtag Monitoring: Analyzes the performance of hashtags and identifies popular or trending hashtags.
- Geographic Coverage: Offers national media coverage and the ability to monitor conversations from different regions.
- Email and Slack Notifications: Allows users to set up custom feeds and receive real-time alerts for relevant media mentions.
- Boolean Search: Enhances search capabilities with Boolean operators for more precise results.
Benefits
- Deep Insights: Provides a wide range of metrics to analyze the quality and quantity of mentions, including proprietary metrics like Presence Score.
- User-Friendly Interface: Features a clean and intuitive UI that is easy to navigate, even for beginners.
- Actionable Insights: Goes beyond raw data by offering actionable insights and personalized suggestions for brand growth.