Product Overview of Meltwater
Meltwater is a comprehensive media intelligence platform designed to help businesses monitor, analyze, and engage with their online presence across various media channels. Here’s a detailed look at what Meltwater does and its key features.
What Meltwater Does
Meltwater empowers companies by collecting and analyzing data from a vast array of sources, including 15 social media channels, TV and radio, 270,000 global news sources, print media, and over 20,000 podcasts. This data is transformed into actionable insights that can drive strategic decisions in PR, marketing, research, and sales.
Key Features and Functionality
Media Monitoring & Analysis
- Meltwater allows users to monitor unlimited keywords across all media channels, including online news, social media, print, broadcast, and podcasts. It provides real-time notifications through customizable email alerts and enables the creation of dashboards to benchmark performance against competitors.
Reporting & Dashboards
- The platform offers highly customizable reports and dashboards. Users can export results to various formats, such as Excel, and share relevant content and reports with stakeholders. The reports can be tailored to specific needs, including keyword targeting, custom feeds, and alerts.
Sentiment Analysis and Social Listening
- Meltwater includes advanced sentiment analysis tools that measure how a brand is perceived in online news and social media. It also provides social listening capabilities, allowing businesses to track social activity, identify influencers, and analyze the performance of hashtags.
AI-Powered Innovations
- The platform leverages AI to enhance its capabilities. Features include an AI-Powered Platform Assistant that helps teams complete tasks more efficiently, Brand Analytics Tabs that automate the analysis of brand insights, and an AI Journalist Search that recommends the most relevant journalists for outreach.
Social Media Management
- Meltwater offers tools for social media management, including content creation, scheduling, and optimization. It also features a shared inbox for managing customer messages from multiple social channels and approval workflows for ensuring content is approved before publication.
Influencer Marketing
- The platform includes tools for influencer identification, segmentation, and collaboration. Users can engage with influencers, manage past partnerships, and configure content usage and ownership rights within a centralized system.
Geographic and Audience Insights
- Meltwater provides geographic coverage across local, national, and international media. It also delivers in-depth audience insights, including demographics, interests, affinities, and behaviors, helping businesses understand and segment their target audiences.
Data Management & Integration
- The platform allows for robust data management and integration. Users can connect their data through APIs, manage permissions and access, and utilize version control to maintain a structured workflow.
Mobile Accessibility
- Meltwater’s mobile app enables users to access content and dashboards on the go, ensuring real-time monitoring and analysis from any location.
Additional Capabilities
- Content Calendar: Visualize and manage all scheduled social campaigns and content in a timeline or calendar.
- Content Library: Upload and publish brand content from a shared library.
- User-Generated Content (UGC) Management: Schedule, publish, and optimize user-generated content.
- Team Collaboration: Enhance team visibility and communication through collaborative tools.
In summary, Meltwater is a powerful tool that integrates media monitoring, social listening, and analytics with AI-driven insights to help businesses make informed decisions, manage their brand reputation, and engage effectively with their audiences.