Product Overview of Text IQ
Text IQ is a sophisticated text analytics feature developed by Qualtrics, designed to automate and enhance the analysis of open-ended text feedback. This tool is integral for organizations seeking to extract valuable insights from large volumes of qualitative data efficiently and accurately.
What Text IQ Does
Text IQ is purpose-built to capture and analyze text responses from surveys, feedback forms, and other sources, providing a comprehensive understanding of both the content and the underlying sentiments of the feedback. It eliminates the manual and time-consuming process of reading and tagging comments individually, making it an essential tool for data-driven decision-making.
Key Features and Functionality
Automated Analysis
Text IQ uses advanced AI technology to automatically analyze and categorize text responses. It identifies patterns and trends in open text and suggests relevant topics, reducing the need for complex modeling and training typically required by other text analytics tools.
Sentiment Analysis
The tool assigns sentiment scores to text responses, categorizing them as Very Negative, Negative, Neutral, Positive, Very Positive, or Mixed. This sentiment analysis is based on a large and diverse set of real experience data, ensuring high classification quality. The sentiment scores can be used to filter data or displayed in visualizations, helping users focus on the most critical feedback.
Topic Management
Text IQ allows users to build, search, and manage topics within the text responses. Users can manually search for complex, related terms, use recommended topics suggested by the system, or import topics from other analyses or the Qualtrics topic library. This flexibility enables efficient categorization and analysis of feedback.
Search and Query Capabilities
The platform includes a robust search bar that allows users to build sophisticated queries to search through responses. This feature enables the creation of new topics and the refinement of existing ones, making it easier to find specific feedback and trends within the data.
Visualization and Reporting
Text IQ provides visual tools such as a keyword constellation widget, which displays keywords and their frequency and proximity within the text responses. This visualization helps in understanding the context and relationships between different keywords. Additionally, the tool integrates seamlessly with Qualtrics’ reporting features, allowing users to display sentiment measures and topic analyses in detailed reports.
Efficiency and Integration
Text IQ is fully integrated with the Qualtrics platform, ensuring a seamless user experience. It remembers the last accessed fields and topics, making it easy for users to pick up where they left off. The tool also automates the sorting and updating of feedback, significantly reducing manual labor and increasing the speed of analysis.
In summary, Text IQ by Qualtrics is a powerful tool that leverages AI to automate the analysis of text feedback, providing deep insights into customer sentiments and feedback topics. Its advanced features in sentiment analysis, topic management, and search capabilities make it an indispensable asset for organizations looking to make data-driven decisions efficiently.