TRACX® Product Overview
TRACX® is an all-in-one marketing toolkit designed specifically for local businesses, aiming to transform visitors into customers and customers into loyal advocates. This comprehensive platform offers a range of tools and features to enhance customer engagement, data collection, and business growth.
Key Features and Functionality
Forms and Surveys
TRACX features a no-code form builder that allows users to create various types of forms, including surveys, feedback forms, quizzes, and lead magnets. The form builder is intuitive, with drag-and-drop question blocks and conditional logic options, enabling dynamic and engaging forms. Users can customize these forms with their business’s logo, color scheme, and styling to maintain brand consistency.Landing Pages
The platform includes a no-code landing page builder that enables users to create customizable landing pages quickly. These pages are optimized for mobile devices, ensuring they look great on all screens. Integrated feedback forms help in capturing leads and converting visitors into customers. The landing pages are designed by experts and can be tailored to match the user’s business style.QR Codes and Short URLs
TRACX allows users to generate QR codes to connect with customers more effectively. Additionally, it offers the ability to create short, smarter, and more memorable URLs, making it easier to share links across various platforms.Reviews and Testimonials
The platform helps businesses boost their online presence by collecting and displaying customer reviews and testimonials. This feature is crucial for enhancing the business’s reputation and attracting more customers.Insights and Dashboards
TRACX provides advanced dashboards that offer smart insights by analyzing customer feedback and data. These dashboards include real-time alerts, text analytics, and sentiment analysis to help businesses identify trends and areas for improvement. The platform also facilitates collaboration among team members through task assignments, voting, and notifications.Feedback Management
The feedback management system allows businesses to capture, analyze, and act on customer feedback efficiently. Features include full text search, topic and sentiment filtering, tagging, and archiving of feedback data. Automated email reports and alerts keep stakeholders informed without the need for manual reporting.Additional Benefits
- Customization: All elements of TRACX, from forms to landing pages, can be customized to align with the business’s branding.
- Mobile Optimization: All tools, including landing pages, are designed to be mobile-friendly, ensuring a seamless user experience across devices.
- No Coding Required: The entire platform is no-code, making it accessible to users without technical skills.
- Compliance: TRACX is GDPR and CCPA-ready, ensuring data collection and storage comply with major data protection regulations.