What is Unmetric?
Unmetric, now an integral part of the Brandwatch suite, is a robust social media analytics platform designed to help brands enhance their social media presence through data-driven insights. This platform is tailored for marketing professionals and brand managers seeking to optimize their social media strategies.
Key Features and Functionality
Social Media Analytics
Unmetric offers comprehensive social media analytics tools that enable users to track and analyze their performance across multiple social media platforms, including Facebook, Instagram, Twitter, and YouTube.
Competitor Benchmarking
One of the standout features of Unmetric is its advanced competitor benchmarking capabilities. Users can compare their engagement metrics, content performance, and overall social media strategy against those of their competitors. This allows for identifying growth opportunities and understanding what works best in the industry.
Content Optimization
Unmetric provides insights to refine social media content strategies. It suggests optimal posting times, formats, and messaging based on sentiment analysis and engagement metrics. This helps brands make impactful decisions to engage their audience more effectively.
Campaign Analysis
The platform includes detailed campaign analysis tools to track and measure the effectiveness of marketing efforts. Users can identify key drivers of engagement and success, and benchmark their campaigns against industry standards.
Advanced Analytics and Insights
- Image Analytics: Unmetric includes image analytics capabilities that allow marketers to identify the most engaging objects and colors in images posted on social media. This helps in driving creative briefs, ensuring visual content is data-driven, and differentiating visuals in crowded media spaces.
- Sentiment Analysis: The platform offers sentiment analysis to gauge the public’s perception of a brand, helping in tweaking messaging and content to improve engagement.
- Influencer Identification: Unmetric helps in identifying influencers who can amplify a brand’s message and engage its target audience.
Automation and Reporting
- Automated Reporting: Users can generate automated reports to save time and ensure consistent monitoring of social media performance.
- Real-Time Alerts: The platform provides real-time alerts to keep users informed about critical changes or trends in their social media landscape.
Customization and Collaboration
- Custom Dashboards: Users can create custom dashboards to visualize data in a way that is most relevant to their needs.
- User Collaboration: The platform supports user collaboration, allowing teams to work together seamlessly on social media strategies.
Cross-Network Analysis
As part of the Brandwatch suite, Unmetric now offers cross-network analysis, enabling users to compare and analyze performance across multiple social media platforms simultaneously. This includes unlimited channel analysis with channel slots, a feature that enhances the flexibility and depth of analytics.
AI-Powered Insights
Unmetric leverages AI to provide deeper insights, such as Iris content insights and post and comments analysis, which help in predicting industry trends and optimizing content strategies.
User Support and Integration
Unmetric offers various support options, including phone support, ticket-based support, and training. The platform is designed to integrate with other tools within the Brandwatch suite, ensuring a cohesive and powerful social media management solution.
In summary, Unmetric is a powerful tool for brands looking to enhance their social media presence through comprehensive analytics, competitor benchmarking, content optimization, and advanced AI-driven insights. Its integration within the Brandwatch suite further amplifies its capabilities, making it an essential tool for marketing professionals and brand managers.