Product Overview of Holibob
Holibob is a leading B2B aggregator and technology provider specializing in the global tours and experiences market. Here’s a detailed overview of what Holibob does and its key features and functionality:
What Holibob Does
Holibob connects consumer-facing travel and lifestyle brands with a vast inventory of premium tour and activity providers. The platform aims to enable customers to find and book unique, safe, ethical, and high-quality experiences through their chosen travel brands. This is achieved by providing a unified and innovative B2B technology solution that addresses the needs of both tour and activity providers and distribution partners.
Key Features and Functionality
Global Supply & Distribution Network
Holibob offers an extensive global network of over 100,000 live and bookable products, including tours, experiences, and things-to-do. This network allows tour and activity operators to access a broad range of travel partners globally, and distribution partners to offer a diverse array of experiences to their customers.
Live & Instant Booking
The platform provides real-time and live availability for all experiences, enabling instant bookings. Additionally, Holibob has secured a large inventory from activity operators to support instant e-voucher and e-ticketing solutions.
Best Rates and Availability
Holibob works closely with activity operators to ensure the best daily rates and availability for every experience offered. This ensures that customers have access to the most favorable options.
Unified API
Holibob features a simple and easy-to-use API solution that allows distribution partners to connect with global tour and activity operators seamlessly. This unified API facilitates efficient integration and access to the entire product portfolio.
Advanced Filtering and Suggestion Capabilities
The Holibob API includes advanced filtering options, such as searching by location (e.g., geo circle, geo rectangle), and the ability to fetch suggested products. This enhances the user experience by providing relevant and personalized recommendations.
Sandbox and Production Environments
Holibob offers both sandbox and production environments. The sandbox mode allows for testing and exploration of different product types and API calls without affecting live bookings. Once integrated, partners can switch to the production API for live bookings, which are confirmed with suppliers and reflected in the Holibob hub.
Personalization and Customization
Holibob’s technology is focused on personalization and customization. It allows for tailored product bundles, city passes, and exclusive offers that can be integrated into marketing campaigns and loyalty programs. This helps travel brands engage both new and existing customers more effectively.
Marketing and Distribution Tools
The platform includes a suite of distribution tools, such as white-label solutions and an in-destination app, which enable simple, easy, and efficient distribution of tours and experiences. Additionally, Holibob provides a success-based marketing platform to help tour and attraction operators grow their direct business.
In summary, Holibob is a comprehensive B2B platform that leverages cutting-edge technology to provide a wide range of tours and experiences, real-time availability, and advanced distribution tools, making it an invaluable partner for travel brands and activity providers worldwide.