Product Overview of Musement
Musement is an online marketplace and digital platform specialized in offering a wide range of tours, attractions, activities, and experiences for travelers and locals alike. Founded in Milan in 2013, Musement has evolved into a global platform available in over 1000 destinations across more than 70 countries.
What Musement Does
Musement allows users to book tickets and reserve spots for various activities, including museum visits, guided tours, food and wine experiences, temporary events, and even free activities. The platform is designed to provide users with a comprehensive and curated selection of experiences, enabling them to enjoy their travel or local outings to the fullest.
Key Features
- Extensive Inventory: Musement offers over 88,000 experiences, including excursions, activities, tickets, multi-day tours, and transfers. This extensive inventory caters to diverse interests and preferences, ensuring there is something for everyone.
- Curated Content: Unlike other online travel agencies (OTAs), Musement emphasizes content curation, making it easier for users to search and decide on activities, especially on mobile devices. This approach ensures that users are presented with a balanced selection of must-have attractions and hidden gems, rather than multiple listings from different providers for the same attraction.
- Community Tips and Local Expertise: Musement integrates community tips from local experts, enhanced by its acquisition of Triposo, a startup that provides automatic travel recommendations. This feature helps travelers experience destinations like locals, adding a unique and authentic touch to their travel experiences.
- User-Friendly Booking: Users can book activities and receive digital vouchers or e-tickets, which can be saved on their devices or printed. The platform is available in multiple languages (English, Italian, French, Spanish, German, Portuguese, Russian, and Dutch) and accessible via website, iOS, and Android apps.
- Supplier Support: For suppliers, Musement offers significant support, including 24/7 availability in multiple languages, personal account managers, free translation of offers, and content optimization to improve search results. The platform operates on a commission structure of 15% to 25%, aligning the interests of suppliers with its own revenue goals.
- B2B Partnerships: Musement distributes its experiences not only through its own websites and apps but also via B2B partnerships with leading OTAs, tour operators, and travel companies. This extensive network ensures wide reach and accessibility for its offerings.
Functionality
- Mobile Optimization: Recognized by Apple as one of the best travel apps in 2016, Musement’s mobile application is designed to provide a seamless booking experience on-the-go. This is particularly beneficial for travelers who need to make last-minute bookings or changes to their itineraries.
- Gift Options: Musement also focuses on the ability to purchase experiences as gifts, expanding its utility beyond personal consumption. This feature allows users to share unique travel experiences with others.
- Global Reach: With offices in several major cities including Barcelona, Dubai, London, New York, Paris, and Amsterdam, Musement is well-positioned to serve a global customer base. Its global aspirations are supported by significant funding and strategic acquisitions.
In summary, Musement is a robust and user-friendly platform that connects travelers with a vast array of curated experiences, supported by local expertise, extensive inventory, and strong supplier relationships. Its focus on community tips, mobile optimization, and B2B partnerships makes it a standout in the travel activities marketplace.