Product Overview of Viator
Introduction
Viator, a subsidiary of Tripadvisor, is a comprehensive online marketplace that connects travelers with a vast array of tours, activities, and experiences worldwide. With over 300,000 bookable experiences, Viator serves as a one-stop shop for travelers seeking unique and memorable adventures.
Key Features and Functionality
Comprehensive and Diverse Listings
Viator offers an extensive catalog of travel experiences, including city tours, museum tickets, adventure activities, and exclusive experiences. This diverse range caters to various interests, budgets, and demographics, ensuring there is something for every traveler.
User-Friendly Interface
The platform is designed with a user-friendly interface that allows travelers to effortlessly search, compare, and book experiences. Key features include:
- Search Functionality: Users can search for experiences based on destination, type of activity, or specific interests. The search can be filtered by price, star rating, duration, and other criteria.
- Detailed Listings: Each experience comes with detailed descriptions, including what to expect, departure times, inclusions and exclusions, meeting points, and user reviews. High-quality photos and videos are also available to provide a better understanding of the experience.
Quality and Reliability
Viator emphasizes the quality and reliability of the experiences listed:
- User Reviews: Millions of authentic reviews help travelers make informed decisions about the quality of experiences, the expertise of guides, and the overall value proposition.
- Badges of Excellence: Tours that consistently receive good reviews are marked with Viator’s Badge of Excellence, indicating their high quality and popularity.
Convenience and Flexibility
Viator offers several conveniences to enhance the booking experience:
- Mobile Tickets: Many tours offer mobile tickets for easy access, eliminating the need for physical tickets.
- Free Cancellation: A significant number of tours and activities offer free cancellation options, providing flexibility for travelers with uncertain plans.
Support and Services
- 24/7 Customer Service: Viator provides award-winning customer service available around the clock to assist with any queries or issues.
- Travel Agent Program: Travel agents can use Viator to book experiences for their clients, earning commissions and accessing exclusive tools and resources to manage bookings and communications.
Technical Integration
For partners and developers, Viator offers robust API integration options:
- Real-Time Search Model: Allows for real-time searches and retrieval of product details and availability, ideal for fast and efficient integration.
- Ingestion Model: Enables the initial ingestion of all product data into a local database, with options to filter and update data as needed.
Business Model
Viator operates on a commission-based business model, where revenue is generated by taking a percentage of the total booking value from each experience booked through the platform. This model benefits both travelers, by providing a wide range of experiences, and tour operators, by increasing their visibility and sales.
In summary, Viator is an indispensable platform for travelers and tour operators alike, offering a vast array of high-quality experiences, user-friendly search and booking tools, and robust support services, all designed to make planning and enjoying travel experiences as seamless and enjoyable as possible.