BigMarker is a comprehensive webinar and event marketing platform designed to help organizations host, promote, and analyze various types of virtual, hybrid, and in-person events. Here’s an overview of what the product does and its key features:
Core Functionality
BigMarker is more than just a webinar hosting platform; it provides a complete suite of tools to design, build, and execute impactful virtual conferences, industry conventions, trade shows, town halls, and customer events. It is built from the ground up with a focus on audience engagement and demand generation.
Key Features
Customization and Branding
BigMarker allows for extensive customization, enabling users to tailor the look and feel of their webinars and events to reflect their brand. This includes customizing webinar room designs, registration pages, landing pages, and email communications. Users can control branding elements such as logos, colors, and overall design templates.
Automation
The platform offers robust automation features, including the ability to schedule emails, automate recordings, and run webinars on autopilot with pre-recorded content. Simulive webinars can be programmed with polls and offers that deploy at predefined times, and evergreen webinars allow content to run continuously whenever an attendee visits the landing page.
Marketing and Promotion
BigMarker includes a range of marketing tools to promote events and increase registration rates. Users can create fully branded landing pages, write and schedule customized event emails, and embed lead magnets and registration forms into their websites. The platform also supports social media live-streaming to Facebook Live and YouTube Live.
Engagement and Interaction
To enhance audience engagement, BigMarker offers various interactive tools such as polls, surveys, Q&A sessions, and networking lounges. These features are particularly useful for virtual conferences, multi-session seminars, and workshops where high interaction is necessary.
Analytics and Reporting
The platform provides comprehensive analytics and reporting tools, including detailed attendee reports, engagement metrics, and session analysis. This data helps in understanding audience behavior, identifying hot leads, and improving future webinars.
Integrations
BigMarker integrates seamlessly with CRM systems like Salesforce, HubSpot, Marketo, and Eloqua, allowing for the automatic transfer of attendee data. This integration empowers sales teams to follow up more quickly and accurately.
Event Types
The platform supports a variety of event types, including live webinars, on-demand webinars, automated webinars, evergreen webinars, virtual events, hybrid events, and in-person events. It also features an On-Demand Video Hub for storing and categorizing session replays and other content.
Scalability
BigMarker is scalable and can handle large events, supporting up to 50,000 attendees per event. This makes it an excellent choice for large marketing events, international educational seminars, and other big-scale virtual gatherings.
In summary, BigMarker is a powerful and customizable platform that offers a wide range of features to help organizations host engaging, professional, and data-driven webinars and events. Its focus on automation, branding, analytics, and integration makes it a valuable tool for marketing, sales, and educational purposes.
