What is CoSchedule?
CoSchedule is a comprehensive marketing calendar and project management tool designed to help individuals and teams streamline their content creation, scheduling, and promotion across various platforms. It serves as a central hub for coordinating online campaigns, content, and social media posts, making it an essential tool for marketers, bloggers, and entrepreneurs.
Key Features and Functionality
Centralized Calendar View
CoSchedule allows users to connect their blog and social media accounts into a single, unified calendar view. This centralization enables easy management of all marketing activities in one place, integrating with platforms like WordPress, Google Calendar, and multiple social media accounts such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Content and Social Media Scheduling
Users can schedule blog posts and social media updates in advance, ensuring consistent content publication. CoSchedule supports automated posting for most social media platforms, although it currently requires manual posting for Instagram due to platform restrictions.
Project and Task Management
CoSchedule offers robust project and task management features. Users can create projects, assign tasks, and track progress. The calendar interface allows for easy drag-and-drop rescheduling of tasks and posts. Additionally, features like task templates, project duplication, and recurring task automation are available in the paid plans.
Collaboration and Team Management
The tool facilitates team collaboration through shareable calendars, discussions, and task assignments. Team members can be assigned roles, and calendar access can be customized. The Team Dashboard provides a live view of every employee’s active to-do list and projects, helping in effective team management.
Customizable Calendars and Views
CoSchedule offers customizable calendar views, including Kanban Boards and Table Views, which help in organizing and visualizing projects and campaigns. Users can plan content, events, and campaigns weeks, months, or even a year in advance.
ReQueue Feature
The ReQueue feature allows users to mark posts as evergreen content, which can be automatically reposted at a later time, ensuring continuous engagement without manual intervention.
AI-Powered Marketing Intelligence
The Marketing Suite includes an AI-Powered Marketing Intelligence Assistant that helps in writing first-draft copy, generating new ideas, and upgrading marketing workflows. This feature also includes access to over 500 marketer-tested AI prompts.
Integration and Compatibility
CoSchedule integrates seamlessly with various third-party applications, including WordPress (via a plugin), Google Calendar, and analytics tools. This integration ensures that all marketing activities are synchronized and easily manageable.
Pricing and Plans
CoSchedule offers several plans, including a Free Calendar with limited features, a Blog Calendar, a Marketing Calendar, and the comprehensive Marketing Suite. The Marketing Calendar plan costs $39/month (or $29/month annually), while the Marketing Suite offers additional advanced features at a higher price point. A free 2-week trial is available to help users determine the best plan for their needs.
In summary, CoSchedule is a powerful tool that streamlines marketing efforts by centralizing content and social media scheduling, enhancing team collaboration, and providing advanced project and task management features. Its versatility and ease of use make it an invaluable asset for marketers and content creators.