What Mention Does
Mention enables users to monitor and analyze mentions of their brand, competitors, and relevant topics across a vast array of online sources, including social media platforms, review sites, forums, blogs, and news articles. This helps businesses stay informed about their performance, manage their brand reputation, and stay ahead of potential issues.
Key Features
Monitoring
- Mention crawls over 1 billion sources daily to track brand mentions, competitor activity, and industry-related conversations. Users can set up alerts using text keywords, including common spellings and misspellings of their brand’s name, as well as supplemental keywords related to their industry or specific products.
Social Media Management
- The platform allows users to schedule and publish posts across multiple social media channels, including Facebook, Instagram, Twitter, and LinkedIn. The “Publish” feature acts as a social media calendar where users can draft, schedule, and review posts in one area, facilitating collaboration with the social media team.
Engagement
- Mention includes a “Respond” feature, which serves as a social media inbox to manage direct messages from Facebook and Twitter. This tool helps in maintaining a positive brand image by enabling quick responses to customer messages, questions, and feedback.
Analytics and Reporting
- The platform provides robust analytics tools to measure the performance of marketing campaigns. Users can generate reports using key performance indicators (KPIs) and export these reports in various formats such as PDF, PPT, CSV, or XLS. The Insights Center allows users to create graphs and filters to review specific metrics.
Sentiment Analysis
- Mention can identify audience sentiments as positive, negative, or neutral, helping businesses understand how their brand is perceived online and make data-driven decisions.
Integration and Alerts
- The tool integrates with various third-party applications, including Slack. It also offers features like Group Mentions, which gather similar messages, and Spike alerts for real-time notifications. Users can use tags to create alerts within alerts and split their alerts with Saved Filters.
Content Sharing and Collaboration
- Users can share public links with colleagues or clients and collaborate on content using the multi-channel editorial calendar. This facilitates consistent communication across different social media platforms.
Conclusion
In summary, Mention is an all-in-one media monitoring and social media management tool that helps businesses monitor their online presence, engage with their audience, analyze market trends, and manage their social media strategies effectively.