Vidyard is a comprehensive online video platform designed specifically for business users, focusing on enhancing sales, marketing, and customer support through video content. Here’s an overview of what Vidyard does and its key features:
What Vidyard Does
Vidyard provides a robust platform for hosting, managing, creating, and analyzing video content. It is tailored to help businesses engage their audiences more effectively, whether it be prospects, customers, or internal teams.Key Features and Functionality
Video Hosting and Management
- Vidyard offers ad-free video hosting with fast load times and high-quality video streaming up to 4K. Users can upload various video formats and manage their content through folders or playlists. The platform ensures secure video hosting with options like password protection, IP restriction, and Single Sign-On (SSO).
Video Creation and Editing
- Users can create videos directly within the platform using built-in recording tools. This includes recording from a webcam, capturing screen content, or doing both simultaneously, which is ideal for tutorials or presentations. Vidyard also allows for basic video editing, such as trimming the beginning, middle, or end of videos, and does not require external software.
Personalized Video Messaging
- Vidyard enables the creation of personalized video messages at scale. This feature allows for the automatic insertion of personalized text overlays, such as the viewer’s name or company, directly into videos. This personalization can significantly increase engagement and response rates, making it particularly useful for sales teams and internal communications.
Advanced Analytics and Reporting
- The platform provides detailed analytics that go beyond views and clicks. Users can track how individuals engage with their videos, including which parts are watched, rewatched, or skipped. These analytics are integrated with CRM systems, allowing for more effective follow-up strategies and enabling the quantification of the ROI of video content.
Interactive Video Elements
- Vidyard supports interactive elements within videos, such as in-video calls-to-action, forms, and quizzes. These features help capture viewer information, guide viewers to next steps, and engage them more deeply.
Video Optimization
- The platform optimizes videos for SEO by allowing users to add captions, metadata, and other SEO keywords. This helps improve the video’s ranking in search results. Additionally, users can break up long-form content into sections for easier navigation.
Integration Capabilities
- Vidyard integrates seamlessly with a wide range of marketing, sales, and customer support tools, including Salesforce, HubSpot, and Marketo. These integrations automate tasks such as lead scoring and data entry, enhancing the power of video content within broader marketing and sales strategies.
Security and Compliance
- Vidyard ensures that sensitive content remains protected with advanced security options. Users can control who views their videos, set permissions, and secure videos with passwords or SSO.
User Permissions and Team Controls
- The platform allows for the management of user permissions and access to folders, ensuring that the right people have the right level of access to video content. This is particularly useful for enterprise environments.
Support and Custom Solutions
- Vidyard offers dedicated and experienced support, including the ability for custom solutions built by their developers and video experts to meet specific business needs.