Attraqt Product Overview
Attraqt is a sophisticated e-commerce platform designed to power exceptional online shopping experiences for some of the world’s leading brands, manufacturers, and retailers. Following its acquisition by Crownpeak, Attraqt’s capabilities have been integrated into Crownpeak’s Digital Experience Platform (DXP) to enhance content-driven commerce experiences.
What Attraqt Does
Attraqt specializes in delivering personalized, intuitive, and relevant shopping experiences. It helps retailers acquire customers, enter new markets, and enhance customer relationships through advanced AI-driven tools. The platform focuses on optimizing the shopper journey, enhancing user experience, and delivering efficient visual merchandising.
Key Features and Functionality
Personalization and Recommendations
Attraqt provides API-enabled, algorithm-driven SaaS services that include personalization, search, navigation, merchandising, recommendations, and internationalization. The platform orchestrates AI models in real-time, allowing clients to integrate their own algorithms to build true personalization strategies and create differentiated experiences at scale.
Search and Navigation
The platform includes the Fredhopper Discovery Platform, which drives relevant and inspiring e-commerce experiences through advanced search and navigation capabilities. This ensures that customers can easily find the right products at the right time, driving conversions and revenue.
Merchandising
Attraqt offers robust merchandising tools that enable retailers to optimize their product displays and promotions. This includes visual merchandising features that analyze the visual characteristics of products and tag them with relevant attributes, helping to identify similar products and enhance the shopping experience.
Engagement Management and Customer Case Management
The platform supports engagement management and customer case management, allowing retailers to manage customer interactions effectively and enhance customer relationships. This is achieved through simple-to-use interfaces and efficient workflows that empower business, data, and technical teams.
Internationalization
Attraqt supports internationalization, enabling retailers to deliver consistent and personalized shopping experiences across different markets and regions. This feature is crucial for global brands looking to expand their reach while maintaining a cohesive brand experience.
Integration and Scalability
Attraqt operates on a headless architecture, making it easy to connect with any existing environment. The platform’s API-led approach allows for seamless integration with other technologies, enabling retailers to build, innovate, and scale their e-commerce solutions quickly. This flexibility also supports the integration of clients’ own data, algorithms, and analytics platforms.
Strategic Control and Automation
The platform combines AI with human expertise, allowing teams to control the strategy and automation to meet commercial goals. This hybrid approach ensures that retailers can leverage smart automation while maintaining strategic control over their merchandising and personalization strategies.
Benefits
- Enhanced Customer Experience: Attraqt delivers individualized and connected micro-experiences that support discovery, inspiration, and purchase.
- Commercial Goals: The platform helps retailers exceed shopper expectations while achieving their commercial objectives.
- Global Reach: With offices in multiple locations, Attraqt supports international brands in optimizing their e-commerce site performance globally.
- Integration and Flexibility: The API-led and headless architecture ensures seamless integration with existing technologies and future-proof scalability.
By combining these features, Attraqt enables retailers to create compelling, efficient, and connected shopping experiences that drive customer engagement and commercial success.