Product Overview of AuthorityLabs
AuthorityLabs is a cloud-based Search Engine Optimization (SEO) platform designed to help users track and monitor website rankings in various search engines. Here’s a detailed look at what the product does and its key features.
What AuthorityLabs Does
AuthorityLabs is specialized in providing daily ranking updates for keywords, enabling users to monitor any movements in their keyword rankings and react promptly. This tool is particularly useful for SEO specialists, website owners, and business owners who need accurate and reliable tracking of their search engine rankings.
Key Features and Functionality
Keyword Tracking
- AuthorityLabs allows users to track keywords’ movements in Search Engine Results Pages (SERPs) in real-time. Users can monitor up to 500 keywords per project, and the data typically becomes available within a few minutes to 24 hours after setup.
Local and Global Tracking
- The platform supports local SEO by tracking keywords segmented by countries, cities, and even zip codes. It also offers global tracking, allowing users to monitor rankings in over 250 country/language combinations across search engines like Google, Yahoo!, and Bing.
Device-Specific Tracking
- AuthorityLabs enables users to divide rankings into mobile and desktop data, helping to refine SEO strategies based on the device preferences of the target audience.
Competitive Analysis
- Users can load their domains and competitor domains to get daily comparisons on how their SEO strategies perform against the competition.
Extensive Data Tracking
- The platform tracks a wide range of data points from search engine results, including local packs, answer snippets, people also ask, related searches, paid search engine advertisements, shopping packs, knowledge graphs, image and video packs, news packs, and jobs packs.
Customizable Reporting
- AuthorityLabs offers customizable reporting tools, including integration with Google Data Studio. Users can create custom reports, schedule daily, weekly, or monthly report sending, and export reports in various formats or directly to Google Drive.
White-Label Solutions
- Available on Pro plans and higher, the white-label feature allows users to create professional dashboards and ranking reports for clients, displaying only the user’s branding.
Multi-User Access
- All accounts support an unlimited number of users at no additional cost. Users can be organized into teams, and access can be controlled to restrict which domains each team member can view.
Import/Export and API Access
- Users can import data from other sources and export AuthorityLabs information for analysis in other tools. API access is available at the Enterprise plan level, allowing integration with other applications and real-time data retrieval.
Ecommerce Tracking
- For users focusing on ecommerce SEO, AuthorityLabs can track rankings on major ecommerce sites such as Amazon.com, Walmart.com, and Target.com.
Pricing and Trial
- AuthorityLabs offers a 14-day free trial to test its features. After the trial, the starting price is $49 per month, with various plans available to suit different needs and budgets.
In summary, AuthorityLabs is a robust SEO tool that provides comprehensive keyword tracking, competitive analysis, and customizable reporting, making it an essential resource for anyone looking to enhance their website’s search engine rankings.