Barilliance eCommerce Personalization Suite is a comprehensive and integrated set of applications designed to enhance the shopping experience for e-commerce sites of all sizes. Here’s a detailed overview of what Barilliance offers:
What Barilliance Does
Barilliance enables online retailers to deliver a highly personalized shopping experience across the entire purchase journey. By adding a single code snippet to their site, businesses can leverage AI-driven recommendations and real-time personalization to boost sales, reduce cart abandonment, and improve customer engagement.Key Features and Functionality
Personalized Product Recommendations
Barilliance includes a robust product recommendation engine that uses AI to suggest products based on shoppers’ behavior, such as products they have viewed, added to cart, and purchased. The system supports over 20 recommendation types and can integrate with both web and email channels to increase average order value through cross-sale and upsell strategies.Behavioral Triggered Emails
The suite offers behavioral triggered emails, including cart abandonment emails and browse abandonment emails, to re-engage customers and capture more email addresses. These emails can be personalized in real-time, even after the campaign is sent out, and include responsive templates and multi-stage campaigns.Real-Time Onsite Personalization
Barilliance provides real-time onsite personalization, allowing businesses to present dynamic content that is tailored to each customer’s preferences and behavior. This includes personalized pop-ups, banners, and social proof messaging to build trust and urgency.Cross Channel Personalization
The platform supports cross-channel personalization, integrating data from various sales channels, including brick and mortar stores. This ensures a seamless and consistent shopping experience across all touchpoints.A/B Testing and Segmentation
Barilliance includes A/B testing capabilities to optimize personalization strategies and rich segmentation tools to build precise customer segments. This helps in driving growth through repeat purchases, reducing churn, and increasing customer lifetime value.Cart Abandonment Recovery
The suite features tools to recover abandoned carts by triggering personalized emails and offering incentives to complete the purchase. It also allows capturing email addresses from about-to-abandon visitors through exit-intent pop-ups.Integration and Setup
Barilliance integrates seamlessly with existing tech stacks, including popular eCommerce platforms and email providers, without requiring IT support. The setup process is quick, typically taking only 5 minutes, and the system starts analyzing data after a learning period of 2-4 weeks.Additional Features
Other notable features include:- Dynamic Content: Personalized content that adapts in real-time to customer interactions.
- Geo Targeting: Personalization based on the customer’s geographical location.
- Customer Data Platform: A comprehensive view of customer data to inform personalization strategies.
- Mobile Personalization: Ensures a personalized experience on mobile devices.
- Email Personalization API: Allows for the integration of personalized emails with existing email providers.