Product Overview of Convert.com
Convert.com is a comprehensive A/B testing and conversion rate optimization (CRO) platform designed to help businesses, particularly those in the B2B sector, optimize their websites and applications through data-driven experiments.
What Convert.com Does
Convert.com enables users to conduct various types of experiments, including A/B testing, split testing, and multivariate testing, to improve website performance, user engagement, and conversion rates. The platform is tailored to be a cost-effective and reliable alternative to other market leaders like Google Optimize.
Key Features and Functionality
Testing Capabilities
- A/B Testing: Compare different versions of web pages to determine which one performs better.
- Split Testing: Divide traffic between different versions of a page or multiple pages.
- Multivariate Testing: Test multiple elements on a page simultaneously to identify the best combination.
Experiment Management
- Multipage Experiments: Run tests across multiple pages to analyze user behavior throughout the user journey.
- Visual Editor: A user-friendly interface for creating and editing test variations without needing to write code.
- Code Editor: For advanced users, an option to write custom code for more complex experiments.
Targeting and Segmentation
- Advanced Audience Targeting: Target users based on various criteria such as language, cookies, traffic source, time of day, geo-demographic data, and custom options.
Integration and Compliance
- 3rd Party Integrations: Seamless integration with tools like Google Analytics 4 (GA4), Google Tag Manager, and other third-party services.
- Privacy Compliance: Ensures compliance with privacy regulations, using only first-party cookies and offering EU-based servers.
Performance and User Experience
- Zero Flickering: Ensures that the original and variation pages load smoothly without any flicker, enhancing user experience.
- Collision Prevention: Prevents multiple experiments from interfering with each other, ensuring accurate results.
Feature Flags and Rollouts
- Feature Flags: Allows product teams to release features gradually and test them in production using a JavaScript SDK. This feature enables the targeting of specific areas and features within an application and tracks user interactions and conversions.
Reporting and Analysis
- Robust Reporting: Detailed reports and analysis tools to track experiment performance, including conversion funnels, individual field data, and goal tracking.
- Custom Goals: Ability to set up custom goals and event listeners to monitor feature activation and user interactions.
Support and Onboarding
- 10-Step Onboarding Plan: A structured onboarding process to help new users get started quickly.
- Live Chat Support: Fast and knowledgeable support team available to assist with any issues.
Pricing
Convert.com offers transparent and affordable pricing plans, starting at $99 per month for up to 50,000 tested users, making it an attractive option for businesses with smaller budgets. The plans include all core features without additional modules, ensuring no hidden costs.
In summary, Convert.com is a powerful and user-friendly platform that provides a wide range of features and functionalities to help businesses optimize their online presence through A/B testing, feature flags, and advanced analytics, all at a competitive price point.