Intelligent Reach is a comprehensive e-commerce platform designed to optimize the offsite product discovery journey for retailers and brands, ensuring their products are highly visible and perform well across a vast array of channels.
What Intelligent Reach Does
Intelligent Reach focuses on enhancing product data feeds to improve visibility, performance, and conversion rates. The platform empowers marketing and eCommerce teams to deliver rich, contextually relevant product data across over 1,400 global channels and marketplaces, including major platforms like Google Shopping, Amazon, eBay, Facebook, and Instagram. This integration enables businesses to go-to-market faster and reduce the burden on internal IT resources.
Key Features and Functionality
Product Data Optimization
- Intelligent Reach optimizes product data feeds to ensure they are accurate, complete, and tailored for each channel, enhancing product visibility and performance.
Channel Integration
- The platform integrates with a wide range of channels, allowing businesses to list their products seamlessly across multiple marketplaces, shopping sites, and advertising channels.
Data Management
- The core data management module includes tools like the Product Viewer and Data Visualiser. The Product Viewer allows users to view, fix, and reassemble product data attributes in a logical and optimized structure. The Data Visualiser checks data validity and monitors the health of each product feed.
Automated Feed Management
- Intelligent Reach automates the management of product data feeds, including real-time data sync, automated feed updates, and bulk editing capabilities. This ensures that product data is always up-to-date and consistent across all channels.
Performance Analytics and Testing
- The platform offers advanced analytics and testing features, including A/B testing and Multivariate Testing (MVT) through its Experimentation module. This allows businesses to understand what is most relevant to their buyers’ search intent and visualize the impact on their KPIs.
Inventory Management and Dynamic Pricing
- Intelligent Reach streamlines inventory management by syncing orders with existing systems and provides dynamic pricing capabilities to adjust prices based on market conditions and other factors.
Additional Features
- Other key features include customizable templates, error reporting, data enrichment, multi-language support, geo-targeting, user access controls, API integration, and a custom rules engine. These features help in maintaining data quality, managing user access, and customizing the platform according to specific business needs.
Advanced Tools
- The platform also offers advanced tools such as the Data Connector Module, which brings performance data into the platform to provide detailed insights at the product level, helping businesses drive product visibility, conversions, and incremental revenues.
By leveraging these features, Intelligent Reach enables businesses to optimize their product data, enhance their online presence, and ultimately increase sales and revenue. The platform is trusted by leading global retailers and brands such as Topshop, Missguided, ASDA, Dyson, and ASOS, among others.