Justuno: The Comprehensive Website Conversion Automation Platform
Justuno is a premium website marketing automation platform designed to help e-commerce businesses enhance lead generation, drive sales, and optimize conversion rates. Here’s a detailed overview of what Justuno does and its key features:
What Justuno Does
Justuno is a leader in conversion rate optimization, focusing on transforming website visitors into customers through personalized and automated marketing strategies. The platform is built to grow email, SMS, and social media subscriber lists, collect valuable customer data, and deliver targeted onsite experiences that drive higher conversions and better ROI.
Key Features and Functionality
Personalized Messaging and Automation
Justuno allows businesses to set up automations that trigger personalized messaging based on website behavior using an advanced workflow builder. This feature enables the creation of tailored onsite experiences that adapt to visitor behavior in real time, engaging users effectively at every stage of their buyer’s journey.
Lead Capture and Segmentation
The platform offers robust lead capture tools, including highly targeted pop-ups, quizzes, and surveys that collect zero-party and first-party data. This data is used for advanced audience segmentation, allowing businesses to create dynamic or static customer segments and deliver personalized messaging that resonates with individual visitors.
Hyper-Personalized Pop-Ups and Embedded Experiences
Justuno provides hyper-personalized pop-ups, quizzes, and surveys that not only collect data but also offer an interactive experience for visitors. Additionally, embedded experiences (in-page designs) create dynamic personalization that appears native to the website, enhancing the overall visitor experience.
AI Product Recommendations
The platform includes AI-driven product recommendations that facilitate intelligent upselling and cross-selling, helping to increase the average order value (AOV) and drive more sales.
Landing Pages and Exit Offers
Justuno enables the quick launch of highly customizable and dynamic landing pages tailored to specific campaigns. These landing pages can be optimized using A/B and multivariate testing tools. Exit offers are also available to reduce cart abandonment and retain traffic based on cart total, cart contents, and previous visitor behavior.
Workflow Automation and Flows
The drag-and-drop workflow builder provides a 360° view of the customer journey, allowing businesses to automate every conceivable visitor engagement. This feature maximizes efficiency and delivers seamless, personalized interactions that drive conversion rates.
Integration and Data Sync
Justuno integrates deeply with various industry-leading marketing tools such as Shopify, Klaviyo, Yotpo, Iterable, Attentive, and Omnisend. This integration allows businesses to unify their marketing efforts, streamline processes, and sync data across different platforms for improved targeting and return on ad spend.
Analytics and Performance Tracking
The platform offers powerful analytics dashboards that provide insights into key performance indicators such as revenue, conversions, visitor interactions, traffic source, and events. This data helps businesses uncover areas of opportunity and gain a deeper understanding of their customers.
Responsive Design and Customization
Justuno features a responsive design studio that allows businesses to create fully responsive designs for pop-ups, banners, quizzes, landing pages, and more. The no-code builder provides complete control over content with access to hundreds of CSS properties, ensuring a personalized and native website experience.
In summary, Justuno is a powerful tool for e-commerce businesses looking to enhance their website conversion rates through personalized and automated marketing strategies. Its robust features in lead capture, segmentation, AI product recommendations, and deep integrations make it an essential part of any comprehensive marketing strategy.
