Overview of Kissmetrics
Kissmetrics is a powerful person-based analytics platform designed to help businesses track, analyze, and optimize the customer journey across multiple touchpoints and devices. Here’s a detailed look at what Kissmetrics does and its key features:
Core Functionality
Kissmetrics focuses on tracking individual user behavior, tying every user action to a unique identifier. This approach allows businesses to gain a comprehensive understanding of how users interact with their products or services, even when users access the site or app from multiple devices or browsers.
Key Features
Multi-Channel Attribution
Kissmetrics enables multi-channel attribution, which helps businesses determine which marketing channels drive the most conversions and revenue. This feature allows for more effective allocation of the marketing budget and maximization of ROI.
Customer Journey Tracking
The platform provides a unified view of customer data by tracking user behavior across multiple visits and devices. This helps in identifying friction points, understanding user acquisition, engagement, and retention, and making data-driven product decisions.
Customizable Dashboards
Kissmetrics offers customizable dashboards where businesses can track their top KPIs, set various permissions for different teams, and change the dashboard’s timeframe to view data over different periods. Users can also pin multiple reports to the dashboard for simplified data visualization.
Advanced Reporting
The platform includes various types of reports such as Activity Reports, Funnel Reports, Cohort Reports, Revenue Reports, and Power Reports. These reports help in tracking site traffic, user location, and feature usage over time, as well as identifying drop-off points in the user onboarding funnel.
User Segmentation
Kissmetrics allows businesses to segment users based on specific parameters like location, behavior, and other custom criteria. This helps in understanding which channels users are using and which activities they are performing within the funnel.
Business Intelligence and SQL Queries
The platform includes advanced business intelligence reporting and the ability to query raw data directly using SQL. This feature enables users to generate exports that can integrate with other data resources, providing a more holistic view of user behavior.
Integration Capabilities
Kissmetrics integrates with a wide range of platforms, including web analytics tools, mobile apps, and CRM systems. This integration allows for the capture of user interactions across different channels and stitches them together into a coherent narrative.
Additional Capabilities
- A/B Testing: Although not as robust as some other tools, Kissmetrics facilitates A/B testing to measure the success of experiments and identify bottlenecks in the funnel.
- User Properties: Kissmetrics provides user-type properties that allow businesses to segment people into different groups and understand their actions and behaviors across all interactions.
Pricing and Plans
Kissmetrics offers several plans, including Silver, Gold, and Platinum. The Silver plan is the basic tier, while the Gold plan adds more monthly tracked users, user seats, and additional reports. The Platinum plan is custom-built for larger companies and is priced via quote. The platform is available as a cloud-based solution on all modern browsers.
In summary, Kissmetrics is a robust analytics tool tailored for marketers and businesses looking to deeply understand and optimize their customer journeys. Its unique approach to person-based analytics, combined with its comprehensive reporting and integration capabilities, makes it an invaluable asset for driving business growth and improving customer experiences.