What is Omnisend?
Omnisend is an omnichannel marketing platform designed specifically for small and medium-sized e-commerce businesses. It enables these businesses to engage with their audience through a unified and personalized approach, leveraging multiple communication channels such as email, SMS, push notifications, and social media.
Key Features and Functionality
Omnichannel Marketing
Omnisend combines various marketing channels under one roof, allowing businesses to implement a holistic digital strategy. This approach ensures that customers receive consistent and relevant messages across all interaction points, enhancing customer retention and overall business performance.
Drag-and-Drop Email Builder
Omnisend features a user-friendly drag-and-drop email template builder. This tool allows users to create and customize email templates using pre-made blocks for elements like headers, footers, text, product listings, and hero images. The builder also supports the addition of dynamic elements such as discount codes, scratch cards, and product recommendations. Integration with e-commerce platforms like Shopify, WooCommerce, and Magento enables the automatic inclusion of product details directly from the store.
Automation and Workflows
Omnisend offers pre-built automated workflows that can be triggered by specific customer actions, such as cart abandonment, order completion, or product views. These workflows include multi-channel message chains, including web push notifications, emails, and SMS messages, which can be customized to fit the business’s strategy. The platform also supports email split testing within these workflows, allowing for more precise targeting and optimization.
Contact Details Collection
To build and nurture an email and SMS subscriber list, Omnisend provides various tools such as landing pages, pop-ups, embedded widgets, and multistep forms. The platform also offers interactive forms like the Wheel of Fortune, which incentivizes prospects to share their contact information in exchange for prizes. Integration with Claspo’s widget builder further expands the options for collecting contact details, including floating boxes and bars.
Analytics and Reporting
Omnisend offers advanced reporting and analytics to help businesses track the performance of their campaigns. Users can monitor sales and engagement metrics, compare campaign effectiveness, and understand which communication channels are most successful. This data helps in making informed decisions and adjusting the marketing strategy accordingly.
Integration and Compatibility
Omnisend integrates seamlessly with popular e-commerce platforms like Magento, WooCommerce, Shopify, and OpenCart. This integration allows for the automatic import of customer data, including email addresses, names, and purchase history, ensuring a smooth transition and real-time synchronization of new customer data.
List Management
The platform provides robust list management features, allowing users to import contacts from various sources, segment lists based on different criteria, and send targeted emails without additional charges for contacts appearing in multiple segments.
Customer Support
Omnisend is praised for its excellent customer support, which includes 24/7 assistance via email and live chat, extensive articles, and an academy for learning various aspects of email marketing.
Additional Features
- Store Brand Assets: Users can upload their store’s brand assets, which are then used to pre-populate email templates and automated workflows.
- Signup Forms and Automated Workflows: These work out of the box once set live, simplifying the process of capturing and engaging with customer data.
- Language and Translations: Customizable language settings and default translations enhance the platform’s usability for global businesses.
- Deliverability and Warm-Up Process: A guided warm-up process helps improve email deliverability by gradually increasing sending volumes and engaging the most interested contacts.
In summary, Omnisend is a comprehensive marketing platform that simplifies the process of creating and executing omnichannel marketing strategies for e-commerce businesses, focusing on personalization, automation, and multi-channel engagement.