Product Overview of Sailthru by Marigold
Sailthru by Marigold is a comprehensive cross-channel marketing platform designed to help marketers deliver highly personalized and impactful marketing experiences across various channels. Here’s a detailed look at what the product does and its key features.
Core Functionality
Sailthru by Marigold is built to enable marketers to create and manage personalized marketing campaigns that drive engagement and conversion. The platform integrates data from multiple sources to provide a single, robust customer profile, which is essential for delivering meaningful marketing experiences.
Key Features
Data and Reporting
- Sailthru offers detailed data reporting, providing both micro and macro data insights. This includes user-level data and list-level data, giving marketers a comprehensive view of consumer behaviors and trends. The platform also offers real-time updates, campaign data, and customizable reports to help marketers make informed decisions.
Cross-Channel Personalization
- The platform supports personalization across multiple channels, including email, web, mobile, SMS, and even in-store and loyalty programs. This allows marketers to deliver consistent and relevant experiences to customers regardless of the channel they interact with.
AI and Machine Learning
- Sailthru leverages AI and Machine Learning to predict customer behavior and engagement. This enables marketers to target customers with personalized content at the right time and through the right channel. The platform provides out-of-the-box predictions to determine when, where, and how an individual customer will engage with the brand.
Lifecycle Optimization
- The platform includes features like Smart Strategies, which help manage the customer lifetime journey. This involves automating tactics such as welcome series, profile completion, and first purchase, ensuring that customers are guided through the buyer journey effectively.
Real-Time Personalization
- With the integration of Liveclicker, Sailthru enhances its real-time personalization capabilities. This includes delivering dynamic messaging, live product recommendations, personalized timers, and interactive elements like scratch-off messages. It also allows for live package tracking within emails, keeping customers engaged and informed.
Integrations and APIs
- Sailthru offers pre-built integrations and a robust set of APIs, enabling seamless integration with other technology partners and data flows. This facilitates cross-functional collaboration and ensures that the marketing experience is cohesive across all systems.
Visual Email Composer and Campaign Builder
- The platform features a user-friendly Visual Email Composer and Campaign Builder, which includes a drag-and-drop tool for creating and personalizing email campaigns. This tool is enhanced by the Liveclicker integration, allowing for more creative and dynamic personalization elements.
Customer Success and Support
- Sailthru by Marigold provides unmatched customer support through its team of Customer Success Managers. These managers assist businesses in optimizing their marketing and messaging efforts, ensuring that users get the most out of the platform.
Additional Capabilities
- SMS and Mobile Solutions: Sailthru offers native SMS solutions and mobile initiatives to help businesses create better connections and generate more conversions.
- Web Personalization: The platform allows for the application of personalized marketing experiences onsite, enhancing user engagement and conversion rates.
- Retail and Media Solutions: Sailthru by Marigold is particularly strong in cross-channel retail marketing and powers some of the world’s largest media brands, providing tailored solutions for these industries.
In summary, Sailthru by Marigold is a powerful marketing platform that combines robust data analytics, AI-driven personalization, and cross-channel capabilities to help marketers deliver highly effective and personalized marketing experiences. Its comprehensive features and integrations make it an industry standard for email and multi-channel marketing.