Introduction to Sana Commerce Cloud
Sana Commerce Cloud (SCC) is a sophisticated e-commerce platform specifically engineered for the complexities of Business-to-Business (B2B) transactions. It is designed to integrate seamlessly with Enterprise Resource Planning (ERP) systems, such as SAP and Microsoft Dynamics, to provide a unified and efficient online shopping experience.
Key Features and Functionality
Integration with ERP Systems
Sana Commerce Cloud natively integrates with SAP Business One, SAP S/4HANA, and SAP ECC, as well as Microsoft Dynamics. This integration eliminates the need for middleware, ensuring bi-directional data synchronization and a single source of truth, which reduces errors and enhances operational efficiency.
Automation and Workflow Management
SCC automates various tasks, such as order processing, inventory management, and payment handling, by integrating front-end and back-end systems. This automation reduces order errors, operational costs, and the time spent on tedious tasks, allowing teams to focus on more strategic activities.
Content and Data Management
The platform enables the creation and management of complex product catalogs, with real-time synchronization of web store data to inventory. It also supports customer-specific product catalog management, advanced order and inventory management, and future-forward content management.
Sales and Channel Support
SCC provides extensive self-service functionalities for customers, including streamlined payment, order processing, and returns with ERP integration. It also accommodates various B2B shipment requirements with real-time shipping options and supports customer account self-service tailored for B2B complexity.
Personalization
The platform drives conversion and sales by bringing complex customer-specific processes online. Features include reliable catalog control, customer-specific pricing, and the management of product assortments, customer profiles, and pricing agreements in one place.
Advanced Analytics
SCC offers advanced data analysis, providing a 360-degree view of online and offline data. This allows businesses to optimize their value chain, increase order volumes, and make sales decisions based on actionable insights and historical data.
Multi-Storefront and Multi-Account Capabilities
The platform supports multi-storefront capabilities, allowing businesses to deploy multiple stores for different companies or brands. It also features a multi-account hierarchy, which is essential for managing complex B2B relationships.
Customization and Flexibility
SCC is highly customizable, with an API-first architecture that offers unmatched flexibility. It allows businesses to construct and deploy B2B commerce experiences effortlessly, with extension points and add-ons for various functionalities such as payment, shipping, PIM, CPQ, CRM, and tax determination.
Payment and Order Management
The platform supports various payment conditions and options determined by ERP logic, real-time sales tax calculations, and dynamic billing and shipping addresses. It also allows clients to request quotes online and provides transparent, accurate checkout processes.
Customer Experience and Support
SCC enhances customer satisfaction through features like easy access to order history for reordering, client-specific catalogs, and the ability for logged-in sales reps to view client information and order history. It also ensures efficient client data maintenance and provides insightful sales reports.
Benefits
- Increased Efficiency: Automates tasks, reduces order errors, and streamlines operations.
- Improved Customer Experience: Provides personalized pricing, efficient order management, and a seamless online shopping experience.
- Enhanced Integration: Integrates with ERP systems to ensure accurate and real-time data synchronization.
- Customization and Flexibility: Offers a highly customizable platform to meet specific business needs.
- Advanced Analytics: Provides actionable insights to optimize the value chain and increase order volumes.
Overall, Sana Commerce Cloud is a comprehensive e-commerce solution designed to help B2B businesses thrive by simplifying complex processes, enhancing customer satisfaction, and driving revenue through efficient and integrated operations.