Product Overview: SEOTesting
Introduction
SEOTesting is a specialized SEO tool designed to help users measure and evaluate the impact of changes made to their website on organic search traffic and rankings. This platform is tailored for in-house SEOs, consultants, agencies, and publishers who aim to optimize their website’s performance through data-driven decisions.
What SEOTesting Does
SEOTesting enables users to conduct various types of SEO tests to determine the effectiveness of website changes. The tool helps in identifying which elements of a webpage or site configuration lead to better performance on search engine results pages (SERPs), allowing users to make informed decisions about their SEO strategies.
Key Features and Functionality
SEO Testing Types
- Time-Based Tests: Compare the organic search performance before and after a change, allowing users to evaluate the impact of modifications over a specified period.
- SEO Split Tests: Group pages into test and control groups to compare the performance of pages with and without specific changes.
- Group Tests: Test multiple pages or groups of pages to assess the impact of changes on a broader scale.
- URL Switch Tests: Evaluate the effects of switching URLs, which is useful for testing redirects or other URL changes.
Data Analysis and Reporting
- Google Search Console Integration: SEOTesting seamlessly integrates with Google Search Console data, allowing users to track and analyze organic search performance, including clicks, impressions, position, click-through rate, and the number of queries ranked for.
- Annotations and Graphs: The tool automatically displays confirmed Google Algorithm updates and allows custom annotations to mark key events that may have influenced traffic. This feature helps in analyzing the impact of algorithm changes and other significant events.
- Comprehensive Reports: Offers various reports to identify untapped opportunities, pinpoint underperforming content, and drive improvements in organic click-through rates. Reports include Top Query Missing, Top Query Per Page, New Keyword, and New Page reports, as well as content-based reports for new articles and content expansion.
Additional Tools and Integrations
- Google Data Studio Connector: Enables the creation of custom reports based on SEO test results, enhancing data visualization and analysis.
- Google Chrome Extension: Allows real-time viewing of Google Search Console query data while browsing pages on the site, providing on-page hints and heading navigators to fix and improve pages.
- ChatGPT Integration: Generates content ideas using existing keywords as seed keywords, helping in forming topic clusters and expanding content strategies.
User Support and Features
- Live Chat Support: Provides fast response times for user queries and support needs.
- Site Changelog Report: Rolls up all tests and annotations into a single report, useful for remembering changes made on the site and for monthly reporting to clients.
Benefits
SEOTesting eliminates the guesswork in SEO optimization by providing clear, data-driven insights into the impact of website changes. It helps users make confident decisions, track performance over time, and identify opportunities for improvement, ultimately leading to better organic search traffic and rankings.