Product Overview of Siteimprove
Siteimprove is a comprehensive, cloud-based platform designed to help businesses enhance the quality, accessibility, and performance of their websites. Here’s a detailed look at what the product does and its key features.
What Siteimprove Does
Siteimprove is an all-in-one solution that focuses on improving website accessibility, content quality, user experience (UX), and search engine optimization (SEO). It is tailored to ensure that websites are inclusive, compliant with accessibility standards, and optimized for search engines, ultimately providing a better online experience for all users.
Key Features and Functionality
Accessibility
- Siteimprove includes robust tools for identifying and fixing accessibility issues, such as missing alt text for images, unnavigable links, and color contrast problems. It complies with the Web Content Accessibility Guidelines (WCAG) and helps in creating an accessible and usable website for everyone.
- The platform offers a widget that can be embedded on a website to scan for potential accessibility issues and provide recommendations for improvement.
- Additional tools include a free accessibility extension for browsers like Google Chrome, Opera, Microsoft Edge, and Firefox, as well as a free accessibility statement generator and color contrast checker.
Content Quality and UX
- Siteimprove’s content experience solution enhances the readability, engagement, and relevance of website content. It suggests changes to text, images, and layout to improve user experience.
- The platform includes a quality assurance tool that identifies old, irrelevant content, broken links, and outdated branding or wording, ensuring the website content is always in great shape.
SEO
- Siteimprove offers a sophisticated SEO solution that begins with a comprehensive assessment of the website’s performance. It tracks progress toward objectives using on-page diagnostics and industry benchmarks.
- The SEO tools help identify optimization gaps in content by analyzing high-traffic keywords and providing recommendations based on strategy, search volume, or estimated traffic. Siteimprove offers three levels of SEO support: Audit, Professional, and Enterprise.
Analytics and Insights
- The platform provides content analytics that offer valuable insights into visitor behavior and website performance through easy-to-use dashboards and reporting. This enables businesses to make data-driven decisions and achieve consistent business results across teams.
- Siteimprove Insights analyze website performance in terms of accessibility, compliance, and user experience, while Siteimprove Marketing Performance tracks the effectiveness of marketing campaigns.
Additional Tools and Features
- Siteimprove API: Allows businesses to integrate Siteimprove’s tools with their own systems.
- AI Remediate: An AI-driven feature that delivers context-specific code recommendations for accessibility issues, saving up to 25% of the time spent on fixing these issues.
- Funnel Comparison: Enables users to compare funnel performance across different time periods, helping to measure the impact of content changes on engagement and conversions.
- Search Engine Visibility (SEV) Score: A patented score that compares the website’s visibility in organic rankings across keywords against competitors.
Reporting and Compliance
- Siteimprove helps in scheduling reports to track improvements over time and ensures compliance with established policies and regulations, such as UNC’s Digital Accessibility Policy.
- The platform provides a comprehensive overview of website performance and accessibility issues, allowing businesses to set priorities and focus on specific compliance goals.
User Support and Accessibility
- Siteimprove is accessible from any device or browser and offers online support, a comprehensive Getting Started guide, and training courses on accessibility, compliance, and user experience.
In summary, Siteimprove is a powerful tool that helps businesses improve their website’s accessibility, content quality, UX, and SEO, ensuring a more inclusive and optimized online presence. Its robust features and analytics capabilities make it an essential solution for maintaining a high-quality and compliant website.