Introduction to Squarespace Commerce
Squarespace Commerce is a comprehensive e-commerce platform designed to help businesses create and manage a professional online store, seamlessly integrating various tools and features to enhance the shopping experience and drive business growth.
Key Features and Functionality
Professional Online Presence
Squarespace Commerce allows you to build a polished, customized website that effectively showcases your brand, helping to build credibility and create a strong first impression with your audience.
Seamless E-commerce Integration
The platform offers a secure and efficient e-commerce system, including inventory management, payment processing, and order fulfillment. This streamlines your sales process and enhances customer satisfaction.
Product Management
You can easily manage your product catalogue with options for variants, custom fields, and bulk editing. This includes the ability to add and edit an unlimited number of SKUs and multi-dimensional product variants such as size and pattern.
Inventory Management
Squarespace Commerce provides robust inventory management tools, including real-time inventory tracking, low stock notifications, and the ability to automatically display “Limited Availability Labels” on your site. You can also sync your inventory with other Commerce platforms using the Inventory API.
Payment and Checkout Options
The platform supports multiple payment methods, including integrations with Stripe, PayPal, Venmo, and Apple Pay. Customers can also use the “buy now and pay later” option with Afterpay in the US, Australia, and New Zealand. The checkout process is customizable, offering guest checkout and various payment methods.
Shipping and Fulfillment
Squarespace Commerce offers flexible shipping options such as flat-rate, weight-based, and real-time shipping rates. You can also set up local delivery, pickup, and buy and print shipping labels directly from the platform.
Tax Management
The platform simplifies tax calculations with automatic sales tax calculations and access to tax filing and reporting through integrations like TaxJar. You can set up tax rules to charge taxes in different countries, states, and cities.
Multi-Channel Selling
Expand your reach by selling through various channels, including Instagram, Facebook, and other platforms, all managed from your Squarespace dashboard. You can also sync your inventory to platforms like TikTok Shop, Google, Amazon, and more.
Marketing and Promotion Tools
Squarespace Commerce includes advanced marketing tools such as built-in SEO, social media integration, promotional features like discount codes and gift cards, and email marketing capabilities with audience segmentation and automated campaigns.
Customer Relationship Management
The platform offers integrated CRM features, allowing you to manage customer contacts and track customer interactions. Customers can create accounts, track orders, and manage preferences, enhancing the shopping experience and encouraging repeat business.
Mobile-Optimised Design
Ensure a seamless user experience across all devices with mobile-responsive website designs, catering to the growing number of mobile shoppers.
Additional Features
Other notable features include the ability to sell services, gift cards, and digital downloads, as well as integrations with print-on-demand services like Printful, which handle production, fulfillment, and shipping logistics.
By leveraging these powerful features, Squarespace Commerce enables businesses to create a robust online store, manage sales efficiently, and grow their brand’s online presence.