Automated Accessibility Auditing with AI for Marketing Success

Automated Accessibility Auditing for Marketing Materials

1. Initial Assessment of Marketing Materials

1.1 Collection of Marketing Assets

Gather all marketing materials including brochures, advertisements, websites, and social media content.

1.2 Inventory of Accessibility Standards

Compile a list of relevant accessibility standards such as WCAG (Web Content Accessibility Guidelines) and ADA (Americans with Disabilities Act) requirements.

2. Implementation of AI Accessibility Tools

2.1 Selection of AI Tools

Select appropriate AI-driven accessibility tools to conduct audits. Examples include:

• axe Accessibility Checker: A tool that provides automated accessibility testing for web applications.
• WAVE: A web accessibility evaluation tool that identifies accessibility and Web Content Accessibility Guidelines (WCAG) issues.
• Siteimprove: An AI-powered platform that offers accessibility audits along with analytics and reporting features.

2.2 Integration of AI Tools into Workflow

Integrate selected tools into the marketing team’s existing workflow. Ensure that team members are trained on how to use these tools effectively.

3. Automated Accessibility Auditing

3.1 Conducting Automated Audits

Utilize the selected AI tools to perform automated audits on all marketing materials. This should include:

• Scanning for color contrast issues
• Checking for missing alt text on images
• Identifying keyboard navigability problems

3.2 Generating Audit Reports

Generate detailed reports from the auditing tools that outline identified issues, severity levels, and recommended fixes.

4. Review and Remediation Process

4.1 Review Audit Findings

Conduct a team review of the audit reports to prioritize accessibility issues based on their impact on users.

4.2 Remediation of Accessibility Issues

Assign team members to address identified issues, ensuring that changes are made in accordance with accessibility standards.

5. Continuous Monitoring and Improvement

5.1 Regular Audits

Schedule periodic audits using the AI tools to ensure ongoing compliance with accessibility standards as new materials are created.

5.2 Feedback Loop

Establish a feedback mechanism to gather insights from users regarding accessibility and integrate these insights into future marketing strategies.

6. Final Reporting and Documentation

6.1 Documenting Processes

Document the entire auditing process, including tools used, issues identified, and remediation steps taken.

6.2 Reporting to Stakeholders

Prepare a comprehensive report for stakeholders that highlights the importance of accessibility, the steps taken to ensure compliance, and the impact on marketing effectiveness.