M1 Finance

M1 Finance is a free investing platform designed for investors seeking to create custom portfolios or utilize pre-built “pies” for their investment strategies. It offers features such as fractional shares and automatic rebalancing, allowing users to maintain control over their investments while benefiting from a flexible and user-friendly interface. Ideal for those who prefer a hands-on approach to portfolio management, M1 Finance provides a straightforward way to invest without incurring fees. However, users should note that it has limited research and analysis tools and does not offer tax-loss harvesting. Overall, M1 Finance is well-suited for individuals looking to tailor their investment experience with ease.