AI Driven Real Time Market Access Intelligence Workflow

Real-Time Market Access Intelligence

1. Data Collection

1.1 Identify Data Sources

Utilize various data sources such as:

• Clinical trial databases
• Market research reports
• Sales data
• Social media analytics

1.2 Implement Data Extraction Tools

Employ AI-driven tools such as:

• IBM Watson: For natural language processing to extract insights from unstructured data.
• Tableau: For visualizing data trends and patterns.

2. Data Analysis

2.1 Utilize AI Algorithms

Apply machine learning algorithms to analyze collected data, focusing on:

• Predictive analytics for forecasting market trends.
• Sentiment analysis to gauge public perception of pharmaceutical products.

2.2 Implement AI Tools

Examples of AI tools for data analysis include:

• Google Cloud AI: For building and deploying machine learning models.
• Salesforce Einstein: To enhance customer relationship management through intelligent insights.

3. Market Access Strategy Development

3.1 Identify Target Segments

Use AI analytics to segment the market based on:

• Demographics
• Geographic location
• Healthcare provider behavior

3.2 Develop Tailored Strategies

Leverage insights to create personalized marketing strategies, utilizing:

• AI-driven customer segmentation tools.
• Targeted digital marketing platforms such as HubSpot.

4. Implementation and Monitoring

4.1 Execution of Market Access Plans

Deploy strategies through multi-channel approaches, including:

• Digital marketing campaigns
• Sales force training programs

4.2 Real-Time Monitoring

Utilize AI tools for continuous monitoring of market dynamics:

• Tableau: For real-time dashboards and reporting.
• Brandwatch: To monitor social media and market sentiment.

5. Feedback and Iteration

5.1 Collect Feedback

Gather feedback from sales teams and customers to assess the effectiveness of strategies.

5.2 Continuous Improvement

Utilize AI analytics to refine strategies based on feedback and market changes, ensuring:

• Adaptation to new market trends.
• Enhanced customer engagement.